Web Page Audit Results: 08-11-2019
This Is Your SWOT Board
First Meaningful Paint Speed
Mobile Speed Score
AMP
Web Page Authority
Content Word Count
EST: Reading Time
Readability
https: | SSL
Canonical URL
Errors
Video On Page
Keyword in Title
Keyword In Body
Keyword in META Description Tag
Keyword in h1 Tag
Redirects
Empty Image Alts
Outbound Links
Backlinks
Social Media Stats
Indexed Status
Schema Tags
Twitter Card Tags
Open Graph tags
Gzip Compression
HTTP Caching
Robots.txt
Favicon Found
Online Marketing SWOT
Performance
Daily Reminders, Towards Growth
Receive weekly updates for continuous online growth optimization.
Our SWOT Breakdown
Strengths
Where your web page is doing better then the competitions.
Weaknesses
Where your competitors are doing better then you.
Opportunities
Where you nor your competitors have implemented or optimized.
Threats
Where you and the competition both have implemented.
First Meaningful Paint Speed
Show CompetitorsIt takes about 1.1 seconds for your page to load its primary content. Your site doesn't load important content faster then the top rank sites! You need to work on this immediately...
Step 1: Fix Render Blocking Items
Great job no rendering blocking items
Step 2: Compress ALL Files
Great job no Javascript items need compressing
| File | Current Size | Compressed Savings |
|---|---|---|
| Minify all your CSS | files with our free tool | whoranksfor.com/minify-css |
| File | Current Size | Compressed Savings |
|---|---|---|
| https://www.wakefly.com/wp-content/themes/wakeflystarter/Images/wakefly_logo.png | 14632.0 | 96.01% |
| Minify all your images | with our fav free tool | compressor.io |
Step 3: Combine CSS
Consider combining non-critical CSS and utilizing JS to load them once the page has rendered by using the below code(replace the path and name of the l.href item with your actual combined css path and file name)
AMP - Accelerated Mobile Pages
Show CompetitorsYou need to get AMP pages, its a known fact Google is displaying AMP pages at the top of their results because they load better and provide a better experience for website visitors. And 0 out of the 3 top ranking sites have amp urls.
Step 1: Implement AMP Pages
If your website is Wordpressed based its as simple as adding a plugin like
AMP for WP.
If its not on a CRM, Google has provided many templates you can edit and utilize to match your website
View AMP Templates.
Once you have an AMP page, on the Non-AMP version of that page you need to add this rel link to the head portion of the
HTML page:
Step 2: Validate
Now that you have an AMP page and its properly linked, you need to make sure its valid or it will be useless. Test Your AMP URL
The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone -- publishers, consumer platforms, advertisers, creators, and users. Today, the expectation is that content should load super fast and be easy to explore. The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Accelerated Mobile Pages are web pages designed to load near instantaneously -- they are a step towards a better mobile web for all.
Share Your Knowledge on Accelerated Mobile Pages: Facebook | Twitter
Schema Structured Data Tags
Show CompetitorsSchema tags found: 0
Average Competitor Schema Data Tags Found: 0.0 %
Step 1: Implement Markup Tags
Utilize Google's Structured Data Markup Helper its free but requires you to be logged in. Once you put the code on your site make sure you test it here https://search.google.com/structured-data/testing-tool/u/0/
Google and Bing are starting to prioritize those who have structured data and you'll usually notice them at the top of the search engine results so that should be your motivation.
Review of Comps Schema
Twitter Card Tags
Show CompetitorsTwitter Mark Up Found!
2 out of 3 top ranking sites have Twitter Cards
Great job, you already have Twitter Cards implemented move on to the next item
Facebook Open Graph Tags
Show CompetitorsYour web page, provides og metadata!
2 out of the 3 top ranking sites for digital marketing massachusetts have the Open Graph protocol enabled.
Great job, you already have Open Graph protocol implemented move on to the next item
Gzip Compression
Show CompetitorsGreat, your web server has Gzip compression enabled. 100.0 out of the 3 top competitiors serve compressed content!
Great job, you already have GZIP implemented move on to the next item
HTTP Caching Directives
Show CompetitorsYour caching directives need work. Your cache score is 0.31 while the top ranking sites average score for keyword: digital marketing massachusetts is 0.38. The best possible score is a 1.
Step 1: Improve Your Cache Setup
Currently there are 1.897056 MB wasted due to improper caching.
Review these items and increase the max-age caching and utilize Etags.
| URL | Wasted MegaBytes |
|---|---|
| https://px.ads.linkedin.com/collect/?time=1565526282057&pid=80293&url=https%3A%2F%2Fwww.wakefly.com%2F&fmt=js&s=1&cookiesTest=true&liSync=true | 0.002584 MB |
| https://static.hotjar.com/c/hotjar-545978.js?sv=5 | 0.017688 MB |
| https://js.hs-scripts.com/496795.js | 0.008904 MB |
| https://cdn.optimizely.com/js/10829971666.js | 0.50564 MB |
| https://cdn.heapanalytics.com/js/heap-1523047541.js | 0.226176 MB |
| https://js.hs-analytics.net/analytics/1565526000000/496795.js | 0.197928 MB |
| https://use.typekit.net/hao1yfl.js | 0.060592 MB |
| https://connect.facebook.net/signals/config/203205136710853?v=2.9.2&r=stable | 0.53136 MB |
| https://connect.facebook.net/en_US/fbevents.js | 0.170064 MB |
| https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.9.2 | 0.014504 MB |
| https://www.google-analytics.com/analytics.js | 0.109128 MB |
| https://sjs.bizographics.com/insight.min.js | 0.01852 MB |
| https://siteimproveanalytics.com/js/siteanalyze_6104484.js | 0.026424 MB |
| https://www.gstatic.com/recaptcha/api2/logo_48.png | 0.002088 MB |
| https://p.typekit.net/p.gif?s=1&k=hao1yfl&ht=tk&h=www.wakefly.com&f=26034.26052.26053.26054.26055.26056.26057.26058.26059.26060.26061.26062.26063.26064.26065.26067.26068.26069&a=5456799&js=1.19.2&app=typekit&e=js&_=1565526281310 | 0.000296 MB |
| https://widget.clutch.co/static/js/widget.js | 0.005168 MB |
Robots.txt File
Show CompetitorsA robots.txt was NOT found.
Step 1: Add A Robot.txt File
Simple open up a notepad and add the following text to it.
User-agent: *Allow: /
Now save it under the name robots.txt and store it in the root of your file server
You can also add a robots directive to the head portion of your html under a meta tag and this post does a great job at not only enplaning the options for a robots.txr file but the metadata portion as well: https://varvy.com/robottxt.html
Step 2: Comp Robot Analysis
| SITE | Robots |
|---|---|
| http://www.lelandcreative.com/massachusetts-digital-marketing | None |
| https://www.designrush.com/agency/massachusetts-digital-marketing | <meta content="INDEX, FOLLOW" name="robots"/> |
| https://www.npws.net/ | None |
Canonical URL
Show CompetitorsYour web page, provides a preferred / canonical URL for search engines while 1 out of the 3 top ranking websites have rel=canonical
Great job, you have a canonical url
Your Canonical URL:
Backlink Stats
Show CompetitorsYour website has 18491 backlinks, which is less then the average competitor.
The average backlink amount of the top ranking websites is 62519.
Step 1: Build Quality Backlinks
Only put effort into getting backlinks that are relevant, have higher PA scores and receive traffic. Backlinking is about quality NOT quantity!
Your backlink profile should look naturally occurring and have a variety of text and formats.
Never put effort into 'No-Follow', profile, or comment type backlinks unless they have real traffic or contribute to the conversation from a perspective of more then link value.
Backlink Variation Ideas
- Non-branded keyword with or without URL in the front or end of anchor
- Branded keyword with/without URL in front or end of anchor
- URL only - with or without brand
- Image/Infographic Backlink
- LSA with or without URL, with/without brand in front or end of anchor text
- No-follow/do-follow
Backlink Acquisition Ideas
- Guest post on sites that have website traffic, most of these will charge a fee but it can be worth it due to the exposure of your brand and expertise to a new audience. If you can't afford it try exchanging blog post but with a 3rd party blog not with the same one
- Find broken links and let the web master/site owner know
- Share articles with influencer's who share similar content
- Set up a round table experts content post and most will share it on their web page and social media sites
- Donate media projects [create infographics/images/video for a relevant pages]
Here are a Guest post websites you can use found through our Guest Post Search Engine
| Websites Accepting Guest Post |
|---|
Redirects
Show CompetitorsNo redirects found, good job.
Great job, your web page doesn't redirect. Move on to other items.
Image alts
Show CompetitorsGreat job, you have no empty image alt tags. Within the image alts we didn't find your keyword, Its a good idea to have it sprinkled in there once on the page within this tag.
No missing alts. Move on to other items.
OBL
Show Competitors... You have NO external links, why NOT?
Research shows there is correlation between higher ranking websites that have a relevant OBL with a higher pa then not having an outbound link.
The top ranking websites for digital marketing massachusetts have an average of 0.0 outbound links.
Add an external link with your keyword within the anchor text that verifies your content or as a resource or a reference.
Keep in mind, any site you link out to should have a higher page authority, be relevant and checked often to ensure it doesnt become a dead or broken link because this can definitely hurt your SEO and user experience.
Social Stats
Show CompetitorsYou have a total of 1114 shares, while the top ranking websites for digital marketing massachusetts average out to 7 social shares
Great job, your web pages word count is fine. Move on to other items.
Step 2: Action
Now that you know where you are weaker then the competition, you need to make sure you gain 10% more then them in all areas in order to really beat them at social media here are a few ideas.
Section 1: Find your competitors on the social media site and target their followers then
follow, friend, comment on their post, re-share and create dialogs with them 25 times per day!
Eventually they will follow and or friend you and begin to see your content
Section 2: Create a social media sharing plan where you share at-least
2x per day more then the competition consistently everyday at the same times.
Only share items that reflect your sites core values and relevant content
Section 3: Find tags, groups and images about topics relevant to your website and comment, like, repin, and re-share at-least 25 times per day
Step 3: Assessment
Every month you MUST assess your progress. Your starting point will be 1500 direct touch points. You must note
See what communication works best images, text, # hashtags, emojis, etc.
Review what actions taken you should increase or decrease productivity.
When you increase productivity of an action it should always be doubled
Never more then 1 section
at a time. Otherwise it will be difficult to know where you are gaining the most benefit
Estimated Read Time
Show CompetitorsYour web page takes about 3 minutes to finish reading which is faster to read then the competitions.
Your content sentiment analysis score is a 0.71, putting it on the positive side while the top ranking sites have an average score of 0.56
Very different reading times
There seems to be a significant difference between the time it takes to finish reading/viewing your web page and theirs. Take a look and see what you can do to better match theirs because its what the visitors are expecting.
Readability [Flesch-Kincaid]
Show CompetitorsYour site is much easier to read and has a Flesch-Kincaid score of 54.1 and has 0 spelling mistakes.
Great job, your web pages is easier to understand and has less spelling mistakes.
Web Page Authority
Show CompetitorsGreat job, your web page has a page authority score of 46 which is higher then the average of the top 3 ranking websites for keyword: digital marketing massachusetts.
Step 1: LSI and Personalization
You want to make sure your tags and data have a healthy mix of LSI [related terms] with uniqueness
to every page. Don't keyword stuff and avoid using main keywords at the end of every tag. Utilize your
brands name instead.
Here are 2 decent sites for finding LSI terms:
Step 2:
Promote your website through PPC and Social media ASAP. You want to gather as many quality and relevant backlinks gradually increasing on a monthly basis.
Step 3: Content
If your content isn't unique and easy to read you might as well not worry about this page ranking because its a losing battle. Check your contents uniqueness with: copyscape.com
Many other factors affect your score which affect your rankings but we have those covered in its own sections so make sure you handle these before moving on.
Content Length
Show CompetitorsYour word count is thin in comparison to the top 3 ranking websites for: digital marketing massachusetts
Step 1: Research
Read the top website results for your keyword and take note of their content.
Make notes on the following:
- Weak and strong parts of content
- how they use media, bullet points and tabs to break up the content
- Outbound links
- Internal linking
- How many times they used the keyword in question if any
Step 2: Interlinking, OBL & LSA
Make sure that other pages on your website that are relevant to this content link to it and that you link out to other websites with higher page authority scores that are relevant.
If you site is about dogs there is no reason for it to have an outbound link or gain backlinks from a car repair website.
You also want to use synonyms for those links and sprinkled related terms for the keyword: digital marketing massachusetts through out your content so that the theme of the content is clear to readers and search engines.
https: | SSL
Show CompetitorsExcellent we found the ability to connect via https:// which means you have an SSL certificate
Great job, you already have AMP implemented move on to the next item
When a website has an https:// in front of its web page url it is providing an encrypted link between its web server and your browser for security.
Having an SSL definitely improves trust by users and search engines alike and is a must.
Share Your Knowledge on https and SSL certificates: Facebook | Twitter
Error's On this Web Page
Show CompetitorsYour page needs work, you have 17 ! The top ranking websites for digital marketing massachusetts average out to 18.333333333333332 errors
Step 1: Review & Correct Errors
| A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”. |
| Element “title” not allowed as child of element “head” in this context. (Suppressing further errors from this subtree.) |
| Attribute “alt” not allowed on element “a” at this point. |
| Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.) |
| Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.) |
| Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.) |
| Bad value “yes” for attribute “preload” on element “video”. |
| Bad value “” for attribute “poster” on element “video”: Must be non-empty. |
| Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.) |
| Bad value “” for attribute “id” on element “div”: An ID must not be the empty string. |
| Text not allowed in element “svg” in this context. |
| Text not allowed in element “svg” in this context. |
| Element “ul” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.) |
| Attribute “alt” not allowed on element “a” at this point. |
| Attribute “alt” not allowed on element “a” at this point. |
| Saw “<!--” within a comment. Probable cause: Nested comment (not allowed). |
| The value of the “for” attribute of the “label” element must be the ID of a non-hidden form control. |
Website errors not only affect the usability and user experience it will affect your rankings as your bounce rates increase and the time between when a user clicks on a result, and when the user returns from that search engine results page.
Errors range from broken links, missing images, failing to load a CSS and JS resources, etc.
Video On Page
Show CompetitorsYour web page has 0 videos, while 0.0 of the 3 top ranking websites have videos for the keyword: digital marketing massachusetts
Step 1: Create A Video
Studies have found that pages with a video on it not only rank better on search engine results, they also keep users on the website longer. So create a video that either reiterates what the content is explaining or create a in depth how-to video.
Use Youtube to host your video and properly create titles, descriptions and link back to this page from your Youtube.com video. Then embed the video on your page.
Keyword Found in Title
Show CompetitorsTarget keyword: digital marketing massachusetts was NOT found in title tag. 0 out of the top 3 ranking websites have the keyword in their title tag.
Step 1: Review Titles
Review their titles to get ideas on how to structure them because they are the top ranking websites for your desired keyword.
| SITE | Title |
|---|---|
| http://www.lelandcreative.com/massachusetts-digital-marketing | Massachusetts Digital Marketing | Massachusetts Ad Agency |
| https://www.designrush.com/agency/massachusetts-digital-marketing | Best Massachusetts Digital Marketing Agencies of 2019 | DesignRush |
| https://www.npws.net/ | Digital Marketing Agency in Massachusetts | New Perspective |
Average Title Character Count Is: 60
Step 2: Edit Your Title
In the head portion of the HTML add:
Do NOT keyword stuff your title it will only work against you.
Keyword In Body Text
Show CompetitorsTarget keyword: digital marketing massachusetts was NOT found in the body text of this page.
0 out of the top 3 ranking websites have the keyword in their HTML body.
Great job, your body text has your target keyword, move on to the next item
Keyword in Meta Description Tag
Show CompetitorsTarget keyword: digital marketing massachusetts was NOT found in the meta description tag. 0 out of the top 3 ranking websites have the keyword in their meta description tag.
Step 1: Review Meta Descriptions
Review the top 3 ranking websites meta description tags to get ideas on how to write yours because they are the top ranking websites for your desired keyword.
| SITE | Meta Description |
|---|---|
| http://www.lelandcreative.com/massachusetts-digital-marketing | massachusetts digital marketing by leland creative. inbound approach to increasing rankings through technical expertise, great content, and inbound links. |
| https://www.designrush.com/agency/massachusetts-digital-marketing | discover the best digital marketing agencies in massachusetts for your next campaign, ranked by clients, portfolio, expertise, reviews, awards and more on designrush now! |
| https://www.npws.net/ | new perspective is the leading digital marketing agency in massachusetts, specializing in web design and development and inbound marketing. call us today! |
Average Meta Description Character Count Is: 160
| YOUR META-Description Tag |
|---|
| wakefly is a boston-based digital marketing agency that provides web development, paid media, seo, ppc, and much more to improve your presence online. |
Your Meta Description Character Count Is: 150
Step 2: Edit Your Meta Description
In the head portion of the HTML add:
DON'T keyword stuff your tag it will only work against you.
The meta description tag is placed in the head section of your web page. It summarizes your content and used by search engines to it on search engine result pages.
You'll often hear people saying it should be 160 characters but a simple Google search proves this wrong. We've seen up to 286 characters.
Share Your Knowledge on the Meta Description Tag: Facebook | Twitter
Favicon Icon
Show CompetitorsYour website doesn't have a favicon or isn't tagged properly.
Great job, your site has a favicon and is linked properly
Keyword in h1 Tag
Show CompetitorsGood you have an h1 heading tag but your target keyword: digital marketing massachusetts was NOT found the heading tag.
NONE of your competitors have the keyword in their h1 tags, this is low hanging fruit and you should make sure you do have the keyword: digital marketing massachusetts in your h1 tag.
Step 1: Review h1's
Review the top rankings sites for keyword: digital marketing massachusetts to get ideas on how to write headings like the best!
| SITE | h1 |
|---|---|
| http://www.lelandcreative.com/massachusetts-digital-marketing | Digital Marketing |
| https://www.designrush.com/agency/massachusetts-digital-marketing | Top Massachusetts Digital Marketing Agencies Of 2019 |
| https://www.npws.net/ | Data-Driven Marketing That Drives Growth. |
Average Title Character Count Is: 36
| YOUR h1 Heading Tag |
|---|
| We Help Marketing Teams... |
Your h1 Character Count Is: 26
Step 2: Edit Your h1 Tags
At the very top of your content you should place your heading tags like below:
Your title must be relevant to your page otherwise expect high bounce rates..
Mobile Speed Score
sShow CompetitorsYour mobile speed needs work, the top ranking websites for keyword digital marketing massachusetts are faster
Step 1: Responsive Design
Your website and all its content should scale for any device and resolution regardless of device.
Statistics show the last 3 years more mobile visits to websites then desktops.
Test Your Site Responsiveness
If you want to know how to create or edit your website to make it more responsive check
out Google's Multi-Device [Responsive] Tutorial Here
Step 2: DNS Speed
Not all DNS providers are the same, while they provide the same service of connection the performance is unique.
Every millisecond counts when dealing with website visitors and bounce rates.
Test Your DNS Speed
Fixing your DNS speed can be a bit tricky and will take trial and error.
Start by having premium DNS. Consider a service like https://www.cloudflare.com/dns/ or
a decent web hosting provider that includes faster DNS connects like
DigitalOcean.com
Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).
Step 3: Content Delivery Networks
Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas.
Test Your CDN Latency
If your CDN isn't up to speed, consider some of the really fast ones like Google CDN, Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.Step 4: Notes & Tips
NOTES: All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!
- Lazy load images properly: How To Lazy Load Images
- Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
- Use a VPS or dedicated web hosting providers
- Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression
As more then 50% of all online visits come from you mobile phones, Mobile page speed can significantly impact the visitors experience.
Mobile speed scores are based on more than just loading time. Google evaluates a number of factors, including the relationship between page speed and potential conversion rate.
Share Your Knowledge on Mobile Speed Score: Facebook | Twitter