Web Page Audit Results: 08-11-2019
This Is Your SWOT Board
First Meaningful Paint Speed
Mobile Speed Score
Web Page Authority
Content Word Count
EST: Reading Time
https: | SSL
Video On Page
Keyword in Title
Keyword In Body
Keyword in META Description Tag
Keyword in h1 Tag
Empty Image Alts
Social Media Stats
Twitter Card Tags
Open Graph tags
Online Marketing SWOT
Daily Reminders, Towards Growth
Receive weekly updates for continuous online growth optimization.
Our SWOT Breakdown
Where your web page is doing better then the competitions.
Where your competitors are doing better then you.
Where you nor your competitors have implemented or optimized.
Where you and the competition both have implemented.
First Meaningful Paint SpeedShow Competitors
It takes about 1.7 seconds for your page to load its primary content. Your site doesn't load important content faster then the top rank sites! You need to work on this immediately...
Step 1: Fix Render Blocking Items
Great job no rendering blocking items
Step 2: Compress ALL Files
These files are slowing your website down and need to be minified/compressed.
|File||Current Size||Compressed Savings|
|File||Current Size||Compressed Savings|
|Minify all your CSS||files with our free tool||whoranksfor.com/minify-css|
Step 3: Combine CSS
Consider combining non-critical CSS and utilizing JS to load them once the page has rendered by using the below code(replace the path and name of the l.href item with your actual combined css path and file name)
First Meaningful Paint Details
AMP - Accelerated Mobile PagesShow Competitors
You need to get AMP pages, its a known fact Google is displaying AMP pages at the top of their results because they load better and provide a better experience for website visitors. And 0 out of the 3 top ranking sites have amp urls.
Step 1: Implement AMP Pages
If your website is Wordpressed based its as simple as adding a plugin like
AMP for WP.
If its not on a CRM, Google has provided many templates you can edit and utilize to match your website
View AMP Templates.
Once you have an AMP page, on the Non-AMP version of that page you need to add this rel link to the head portion of the
Step 2: Validate
Now that you have an AMP page and its properly linked, you need to make sure its valid or it will be useless. Test Your AMP URL
The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone -- publishers, consumer platforms, advertisers, creators, and users. Today, the expectation is that content should load super fast and be easy to explore. The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Accelerated Mobile Pages are web pages designed to load near instantaneously -- they are a step towards a better mobile web for all.
Schema Structured Data TagsShow Competitors
Schema tags found: 0
Average Competitor Schema Data Tags Found: 0.0 %
Step 1: Implement Markup Tags
Utilize Google's Structured Data Markup Helper its free but requires you to be logged in. Once you put the code on your site make sure you test it here https://search.google.com/structured-data/testing-tool/u/0/
Google and Bing are starting to prioritize those who have structured data and you'll usually notice them at the top of the search engine results so that should be your motivation.
Review of Comps Schema
Twitter Card TagsShow Competitors
Twitter Mark Up Found!
1 out of 3 top ranking sites have Twitter Cards
Great job, you already have Twitter Cards implemented move on to the next item
Twitter Card Details
Facebook Open Graph TagsShow Competitors
Your web page, provides og metadata!
1 out of the 3 top ranking sites for ma digital marketing agency have the Open Graph protocol enabled.
Great job, you already have Open Graph protocol implemented move on to the next item
Gzip CompressionShow Competitors
Great, your web server has Gzip compression enabled. 100.0 out of the 3 top competitiors serve compressed content!
Great job, you already have GZIP implemented move on to the next item
GZIP Enabled Details
HTTP Caching DirectivesShow Competitors
Your caching directives need work. Your cache score is 0.13 while the top ranking sites average score for keyword: ma digital marketing agency is 0.50. The best possible score is a 1.
Step 1: Improve Your Cache Setup
Currently there are 4.029328 MB wasted due to improper caching.
Review these items and increase the max-age caching and utilize Etags.
Cache Score Details
Robots.txt FileShow Competitors
A robots.txt was NOT found.
Step 1: Add A Robot.txt File
Simple open up a notepad and add the following text to it.User-agent: *
Now save it under the name robots.txt and store it in the root of your file server
You can also add a robots directive to the head portion of your html under a meta tag and this post does a great job at not only enplaning the options for a robots.txr file but the metadata portion as well: https://varvy.com/robottxt.html
Step 2: Comp Robot Analysis
|https://www.designrush.com/agency/massachusetts-digital-marketing||<meta content="INDEX, FOLLOW" name="robots"/>|
|https://www.designrush.com/agency/digital-marketing||<meta content="INDEX, FOLLOW" name="robots"/>|
Canonical URLShow Competitors
Your web page, provides a preferred / canonical URL for search engines while 1 out of the 3 top ranking websites have rel=canonical
Great job, you have a canonical url
Your Canonical URL:
Backlink StatsShow Competitors
Your website has 7176 backlinks, which is more then the competitors.
The average backlink amount of the top ranking websites is 5508.
Great job, you have more backlinks then the top ranking websites and you should continue to build them passively.
No redirects found, good job.
Great job, your web page doesn't redirect. Move on to other items.
Redirect Score Details
Image altsShow Competitors
You have 3 empty alt tags which is unacceptable and the average number of missing alts from your competitions is 12.0
The following is a list of image files with missing alts...
|<img alt="" data-src="https://www.ladybugz.com/wp-content/uploads/2015/05/responsive-website-design-massachusetts.jpg" src="https://www.ladybugz.com/wp-content/plugins/masterslider/public/assets/css/blank.gif" title=""/>|
|<img alt="" class="aligncenter size-full wp-image-5406" height="100" src="https://www.ladybugz.com/wp-content/uploads/2018/10/2017-davey_silver.png" style="width: 150px;" width="100"/>|
|<img alt="" class="aligncenter size-large wp-image-5407" height="" src="https://www.ladybugz.com/wp-content/uploads/2018/10/agencies_developers_boston_2017_2-947x1024.png" style="width: 150px;" width="100"/>|
Img Alt Details
... You have NO external links, why NOT?
Research shows there is correlation between higher ranking websites that have a relevant OBL with a higher pa then not having an outbound link.
The top ranking websites for ma digital marketing agency have an average of 0.0 outbound links.
Add an external link with your keyword within the anchor text that verifies your content or as a resource or a reference.
Keep in mind, any site you link out to should have a higher page authority, be relevant and checked often to ensure it doesnt become a dead or broken link because this can definitely hurt your SEO and user experience.
Social StatsShow Competitors
You have a total of 889 shares, while the top ranking websites for ma digital marketing agency average out to 45 social shares
Great job, your web pages word count is fine. Move on to other items.
Step 2: Action
Now that you know where you are weaker then the competition, you need to make sure you gain 10% more then them in all areas in order to really beat them at social media here are a few ideas.
Section 1: Find your competitors on the social media site and target their followers then
follow, friend, comment on their post, re-share and create dialogs with them 25 times per day!
Eventually they will follow and or friend you and begin to see your content
Section 2: Create a social media sharing plan where you share at-least 2x per day more then the competition consistently everyday at the same times. Only share items that reflect your sites core values and relevant content
Section 3: Find tags, groups and images about topics relevant to your website and comment, like, repin, and re-share at-least 25 times per day
Step 3: Assessment
Every month you MUST assess your progress. Your starting point will be 1500 direct touch points. You must note
See what communication works best images, text, # hashtags, emojis, etc.
Review what actions taken you should increase or decrease productivity.
When you increase productivity of an action it should always be doubled
Never more then 1 section at a time. Otherwise it will be difficult to know where you are gaining the most benefit
Social Share Details
Estimated Read TimeShow Competitors
Your web page takes about 9 minutes to finish reading which is faster to read then the competitions.
Your content sentiment analysis score is a 0.51, putting it on the positive side while the top ranking sites have an average score of 0.46
Very different reading times
There seems to be a significant difference between the time it takes to finish reading/viewing your web page and theirs. Take a look and see what you can do to better match theirs because its what the visitors are expecting.
EST: Reading Time Details
Readability [Flesch-Kincaid]Show Competitors
Your site is much easier to read and has a Flesch-Kincaid score of 23.0 and has 0 spelling mistakes.
Great job, your web pages is easier to understand and has less spelling mistakes.
Readability Score Details
- http://www.lelandcreative.com/massachusetts-digital-marketing Readability [Flesch-Kincaid] Score: 62.0
- https://www.designrush.com/agency/massachusetts-digital-marketing Readability [Flesch-Kincaid] Score: 94.7
- https://www.designrush.com/agency/digital-marketing Readability [Flesch-Kincaid] Score: 77.1
Indexed InShow Competitors
Indexed Status Details
Web Page AuthorityShow Competitors
Great job, your web page has a page authority score of 35 which is higher then the average of the top 3 ranking websites for keyword: ma digital marketing agency.
Step 1: LSI and Personalization
You want to make sure your tags and data have a healthy mix of LSI [related terms] with uniqueness
to every page. Don't keyword stuff and avoid using main keywords at the end of every tag. Utilize your
brands name instead.
Here are 2 decent sites for finding LSI terms:
Promote your website through PPC and Social media ASAP. You want to gather as many quality and relevant backlinks gradually increasing on a monthly basis.
Step 3: Content
If your content isn't unique and easy to read you might as well not worry about this page ranking because its a losing battle. Check your contents uniqueness with: copyscape.com
Many other factors affect your score which affect your rankings but we have those covered in its own sections so make sure you handle these before moving on.
Page Authority Score Details
Content LengthShow Competitors
Your word count is thin in comparison to the top 3 ranking websites for: ma digital marketing agency
Step 1: Research
Read the top website results for your keyword and take note of their content.
Make notes on the following:
- Weak and strong parts of content
- how they use media, bullet points and tabs to break up the content
- Outbound links
- Internal linking
- How many times they used the keyword in question if any
Step 2: Interlinking, OBL & LSA
Make sure that other pages on your website that are relevant to this content link to it and that you link out to other websites with higher page authority scores that are relevant.
If you site is about dogs there is no reason for it to have an outbound link or gain backlinks from a car repair website.
You also want to use synonyms for those links and sprinkled related terms for the keyword: ma digital marketing agency through out your content so that the theme of the content is clear to readers and search engines.
Word Count Details
https: | SSLShow Competitors
Excellent we found the ability to connect via https:// which means you have an SSL certificate
Great job, you already have AMP implemented move on to the next item
When a website has an https:// in front of its web page url it is providing an encrypted link between its web server and your browser for security.
Having an SSL definitely improves trust by users and search engines alike and is a must.
Error's On this Web PageShow Competitors
Your page needs work, you have 7 ! The top ranking websites for ma digital marketing agency average out to 20.0 errors
Step 1: Review & Correct Errors
|Bad value “Expires” for attribute “http-equiv” on element “meta”.|
|CSS: “color”: Parse Error.|
|Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)|
|The “center” element is obsolete. Use CSS instead.|
|Start tag “a” seen but an element of the same type was already open.|
|End tag “a” violates nesting rules.|
|Cannot recover after last error. Any further errors will be ignored.|
Website errors not only affect the usability and user experience it will affect your rankings as your bounce rates increase and the time between when a user clicks on a result, and when the user returns from that search engine results page.
Errors range from broken links, missing images, failing to load a CSS and JS resources, etc.
Video On PageShow Competitors
Your web page has 0 videos, while 0.0 of the 3 top ranking websites have videos for the keyword: ma digital marketing agency
Step 1: Create A Video
Studies have found that pages with a video on it not only rank better on search engine results, they also keep users on the website longer. So create a video that either reiterates what the content is explaining or create a in depth how-to video.
Use Youtube to host your video and properly create titles, descriptions and link back to this page from your Youtube.com video. Then embed the video on your page.
Video On Page Details
Keyword Found in TitleShow Competitors
Target keyword: ma digital marketing agency was NOT found in title tag. 0 out of the top 3 ranking websites have the keyword in their title tag.
Step 1: Review Titles
Review their titles to get ideas on how to structure them because they are the top ranking websites for your desired keyword.
|http://www.lelandcreative.com/massachusetts-digital-marketing||Massachusetts Digital Marketing | Massachusetts Ad Agency|
|https://www.designrush.com/agency/massachusetts-digital-marketing||Best Massachusetts Digital Marketing Agencies of 2019 | DesignRush|
|https://www.designrush.com/agency/digital-marketing||Best Digital Marketing Agencies of 2019 | DesignRush|
Average Title Character Count Is: 58
Step 2: Edit Your Title
In the head portion of the HTML add:
Do NOT keyword stuff your title it will only work against you.
Title Tag Details
Keyword In Body TextShow Competitors
Target keyword: ma digital marketing agency was NOT found in the body text of this page.
0 out of the top 3 ranking websites have the keyword in their HTML body.
Great job, your body text has your target keyword, move on to the next item
Keyword in Body Details
Keyword in Meta Description TagShow Competitors
Target keyword: ma digital marketing agency was NOT found in the meta description tag. 0 out of the top 3 ranking websites have the keyword in their meta description tag.
Step 1: Review Meta Descriptions
Review the top 3 ranking websites meta description tags to get ideas on how to write yours because they are the top ranking websites for your desired keyword.
|http://www.lelandcreative.com/massachusetts-digital-marketing||massachusetts digital marketing by leland creative. inbound approach to increasing rankings through technical expertise, great content, and inbound links.|
|https://www.designrush.com/agency/massachusetts-digital-marketing||discover the best digital marketing agencies in massachusetts for your next campaign, ranked by clients, portfolio, expertise, reviews, awards and more on designrush now!|
|https://www.designrush.com/agency/digital-marketing||discover the best digital marketing agencies for your next campaign, ranked by clients, portfolio, expertise, reviews, awards and more on designrush now!|
Average Meta Description Character Count Is: 160
|YOUR META-Description Tag|
|we are a boston ma website design, development + digital marketing company providing web design and development, social media, seo & content marketing.|
Your Meta Description Character Count Is: 151
Step 2: Edit Your Meta Description
In the head portion of the HTML add:
DON'T keyword stuff your tag it will only work against you.
The meta description tag is placed in the head section of your web page. It summarizes your content and used by search engines to it on search engine result pages.
You'll often hear people saying it should be 160 characters but a simple Google search proves this wrong. We've seen up to 286 characters.
Meta Description Tag Details
Favicon IconShow Competitors
Your website has a favicon.
Step 1: Get A Favicon
Simply upload your logo at https://www.favicon.cc/
and create a favicon its FREE!
Then download it and place it in your web server where ever you keep your images.
Step 2: Tag Favicon
Add the below to the head portion of your page
Keyword in h1 TagShow Competitors
Good you have an h1 heading tag but your target keyword: ma digital marketing agency was NOT found the heading tag.
NONE of your competitors have the keyword in their h1 tags, this is low hanging fruit and you should make sure you do have the keyword: ma digital marketing agency in your h1 tag.
Step 1: Review h1's
Review the top rankings sites for keyword: ma digital marketing agency to get ideas on how to write headings like the best!
|https://www.designrush.com/agency/massachusetts-digital-marketing||Top Massachusetts Digital Marketing Agencies Of 2019|
|https://www.designrush.com/agency/digital-marketing||Top Digital Marketing Agencies Of 2019|
Average Title Character Count Is: 35
|YOUR h1 Heading Tag|
|Ladybugz Web Design + Digital Marketing Agency|
Your h1 Character Count Is: 46
Step 2: Edit Your h1 Tags
At the very top of your content you should place your heading tags like below:
ma digital marketing agency in your main title
Your title must be relevant to your page otherwise expect high bounce rates..
Mobile Speed ScoresShow Competitors
Your mobile speed needs work, the top ranking websites for keyword ma digital marketing agency are faster
Step 1: Responsive Design
Your website and all its content should scale for any device and resolution regardless of device. Statistics show the last 3 years more mobile visits to websites then desktops. Google's Multi-Device [Responsive] Tutorial Here
Step 2: DNS Speed
Not all DNS providers are the same, while they provide the same service of connection the performance is unique. Every millisecond counts when dealing with website visitors and bounce rates. DigitalOcean.com
Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).
Step 3: Content Delivery Networks
Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas.Google CDN, Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.
Step 4: Notes & Tips
NOTES: All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!
- Lazy load images properly: How To Lazy Load Images
- Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
- Use a VPS or dedicated web hosting providers
- Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression
As more then 50% of all online visits come from you mobile phones, Mobile page speed can significantly impact the visitors experience.
Mobile speed scores are based on more than just loading time. Google evaluates a number of factors, including the relationship between page speed and potential conversion rate.