Website, Social and SEO Audit

The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone -- publishers, consumer platforms, advertisers, creators, and users. Today, the expectation is that content should load super fast and be easy to explore. The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Accelerated Mobile Pages are web pages designed to load near instantaneously -- they are a step towards a better mobile web for all.

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Schema tags found: 0

Average Competitor Schema Data Tags Found: 0.0 %

Metadata tags provided clues about the meaning of a pages data. It helps search engines better understand and categorize the items of your page.

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Twitter Mark Up Found!

2 out of 3 top ranking sites have Twitter Cards

Twitter markup tags provide you with the ability to optimize your pages content for Twitter sharing to help drive traffic to your pages.

By attaching media and specific data, Twitter cards will be added to Tweets when shared.

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Your web page, provides og metadata!

3 out of the 3 top ranking sites for universal payment processing network have the Open Graph protocol enabled.

These tags provide rich information objects in a social graph.

By having og tags it allows your web page to have the same functionality as other objects do within Facebook.

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Great, your web server has Gzip compression enabled. 100.0 out of the 3 top competitiors serve compressed content!

A compression algorithm that takes your files and makes them smaller.

By utilizing Gzip compression on your website server it allows faster loading of your page.

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Your caching directives need work. Your cache score is 0.0 while the top ranking sites average score for keyword: universal payment processing network is 0.42. The best possible score is a 1.

When browser caching is enabled on a website, it allows for that website to load for you faster by storing certain components of that site locally and refreshing on set intervals.

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A robots.txt was NOT found.

These files are standards used by websites to tell website crawlers what NOT to scan or process.

Its an exclusion protocol that allows us to communicate with crawlers.

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Your web page, provides a preferred / canonical URL for search engines while 1 out of the 3 top ranking websites have rel=canonical

Its an HTML element tag that tells search engines that this is the preferred version of a web page so that it doesnt think the www.yoursite.com is hosting duplicate content on yoursite.com

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Your website has 8741 backlinks, which is more then the competitors.

The average backlink amount of the top ranking websites is 175.

A backlink is when a website post a URL of your web page on theirs.

Search engines see this as a vote for scoring a web pages ability to rank for certain keywords and content.

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No redirects found, good job.

A redirect is when you attempt to open a URL that but a different URL is opened. It leads to a poor user experience and looks very unprofessional.

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You have 74 empty alt tags which is unacceptable and the average number of missing alts from your competitions is 12.333333333333334

The alt attribute is an alternate text for an image that can't be displayed for any reason. This tag is not meant for keyword spam, use to provide detailed data about the image.

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... You have NO external links, why NOT?

Research shows there is correlation between higher ranking websites that have a relevant OBL with a higher pa then not having an outbound link.

The top ranking websites for universal payment processing network have an average of 0.0 outbound links.

Its a URL/link that points to another website. On some marketing blog's you will see it as OBL.

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You have a total of 2813 shares, while the top ranking websites for universal payment processing network average out to 0 social shares

These are numbers in regards to how many times unique individuals on that particular social media site have shared your content.

The more the better which leads to an increase in brand awareness and overall popularity

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By giving your readers an estimated read time you set the expectation of how much time users will need to view your content, thus allowing them to set that time aside just for you.

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Your site is much easier to read and has a Flesch-Kincaid score of 95.9 and has 0 spelling mistakes.

The Flesch–Kincaid readability test are designed to indicate how difficult content in English is to understand.

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Your indexed status: found in search engines

If your site is indexed it means your website is in that search engines database.

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Great job, your web page has a page authority score of 51 which is higher then the average of the top 3 ranking websites for keyword: universal payment processing network.

Your word count is thin in comparison to the top 3 ranking websites for: universal payment processing network

This is the amount of words found on a website page. The goal is to have a minimum of 700 words of killer content but may be more if your competitors are doing real content marketing.

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