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Website, Social and SEO Audit

https://www.graft.network/
Target keyword: universal payment processing network
Web Page Audit Results:         08-10-2019
This Is Your SWOT Board
View by category, Type or a mix of both
Website Speed
First Meaningful Paint Speed
How long it takes for your critical content to load.
Website Speed
Mobile Speed Score
Your mobile speed score affects user experience from bounce rates to dwell time.
Website Speed
AMP
An open-source framework by Google which loads its mobile pages faster then most
On Page SEO
Web Page Authority
The higher the score the better the positions on SERPS.
Content Analysis
Content Word Count
Research shows longer content from 700 words and up do best on Google.
Content Analysis
EST: Reading Time
How long does it take to read your content?
Content Analysis
Readability
Examines complexity and spelling of your content
Site-wide
https: | SSL
Are you serving secured web page connections?
On Page SEO
Canonical URL
Do you have the link element for the preferred version of this page?
On Page SEO
Errors
Lead to slower websites and higher bounce rates
Content Analysis
Video On Page
Videos on your page lead to higher conversions..
On Page SEO
Keyword in Title
An import ranking signal used on search engine snippets
On Page SEO
Keyword In Body
Should be found atleast 1x in the body
On Page SEO
Keyword in META Description Tag
Summarizes what this page is about
On Page SEO
Keyword in h1 Tag
The main heading of a web page and its expect to have keywords
On Page SEO
Redirects
When a specific page is requested but gets sent to another
On Page SEO
Empty Image Alts
The alternate text for an image if the image can't be displayed.
On Page SEO
Outbound Links
Do you have an external link that relevant and authoritative?
Offsite
Backlinks
Are used by searched engines to decide how popular your website should be
Offsite
Social Media Stats
Data-driven social media marketing is a must
Offsite
Indexed Status
In Google not in Bing...
Metadata
Schema Tags
Microdata that you can add to your HTML to help search engines understand your content better
Metadata
Twitter Card Tags
A markup data to enrich the display of your shared data
Metadata
Open Graph tags
The Open Graph protocol enables any web page to become a rich object in a social graph
Server Technologies
Gzip Compression
Compression of HTTP content...
Server Technologies
HTTP Caching
Does your server respond with the correct HTTP header directives to instruct the browser on when and for how long the browser can cache the responses?
Site-wide
Robots.txt
A robot file tells search engine crawlers what they are allowed to crawl.
Site-wide
Favicon Found
An icon in a browser's address bar or next to the site name in a bookmark list
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Online Marketing SWOT
Performance
8
Strengths
16
Weaknesses
0
Opportunities
5
Threats
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Our SWOT Breakdown
Strengths
Weaknesses
Opportunities
Threats
Where your web page is doing better then the competitions. Where your competitors are doing better then you. Where you nor your competitors have implemented or optimized. Where you and the competition both have implemented.