Your site doesn't load important content faster then the top ranking
sites begin by minifying all files. The following is a list of files
needing compression:
Our favorite free tool for image compression is: compressor.io
Step 2: Combine CSS
Consider combining non-critical CSS and
utilizing JS to load them once the page has rendered by using
the below code(replace the path and name of the l.href item with your
actual combined css path and file name)
<script>
var criticalCSS = function () {
var l = document.createElement('link');
l.rel = 'stylesheet';
l.href = 'COMBINED_CSS_FILE/combined.css';
var h = document.getElementsByTagName('head')[0];
h.parentNode.insertBefore(l, h);
};
var raf = requestAnimationFrame || mozRequestAnimationFrame ||
webkitRequestAnimationFrame || msRequestAnimationFrame;
if (raf) raf(criticalCSS);
else window.addEventListener('load', criticalCSS);
</script>
Step 4: Server Upgrade
Consider getting a system with more ram, cpu processors and or add load
balancing to improve speed.
H tags go in order from h1 to h6 and should flow on the
page from the top
of the page utilizing h1 to the lowest heading using h6 in order.
The h1 tag can be added to your page as the following HTML shows:
<h1>This is The Main Heading With Your Keyword!</h1>
In the head portion of the HTML edit to fit your needs and add the
following:
<meta name="description" content="Begin with your keyword and
summarize the content by explaining what they stand to gain and
conclude with a call-to-action or a challenge.">
Simply add link <href="https://www.your_website_url_for_this_page.com" rel="canonical"/>
with or without the www to the head portion of your page and you are
done.
Search engines will filter out sites and or decrease rankings if
offensive language is found. It will also be excluded from anyone results
who have turned on these filters.You dont want to eliminate any potential
website visitors.
Your content needs to be digestible according to industry standards, if
your competition has drastically faster read times you need to adjust.
You can break the content into several post or
video's which are unique to the topic.
Every image on your page must have an image alt to
tell or describe the image is, its a good idea to have your keyword in 1
alt and LSI word variations sprinkled in various alts as long as it
makes
sense within this tag!
Your site is harder to understand then the competitions based on the
Flesch-Kincaid score.
Have someone who isn't an expert in your field read it. So they can
critique it by asking for clarity and information. Providing you the
data
that needs to be added or simplified on the page.
You want to make sure your tags and data have a healthy mix of LSI
[related terms] with uniqueness to every
page. Don't
keyword stuff and avoid using main keywords at the end of every tag.
Utilize your brands name instead. Here are 2 decent sites for finding
LSI terms:
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather
as many quality and relevant backlinks gradually increasing on a monthly
basis after a few months as your site gets known, fans start building
backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you
might as well not worry about this page ranking factor because its a
losing battle. Many other factors affect your score which affect your
rankings but we have those covered in its own sections so make sure you
handle these before moving on. The best site to check content
uniqueness:
