How long it takes for your critical content to load in seconds compared to your competitors.
Your mobile speed score affects user experience from bounce rates to dwell time. Between 0 to 1, one being the best possible score.
Google is displaying AMP pages at the top of their results because they load faster and provide a better experience for website visitors.
The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone -- publishers, consumer platforms, advertisers, creators, and users. Today, the expectation is that content should load super fast and be easy to explore. The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Accelerated Mobile Pages are web pages designed to load near instantaneously -- they are a step towards a better mobile web for all.
The higher the score, the better the positions on search engine rankings.
Research shows longer content from 700 words and up do best on Google and Bing.
This is the amount of words found on a website page. The goal is to have a minimum of 700 words of killer content but may be more if your competitors are doing real content marketing..
How long it will take the average site visitor to read your content.
By giving your readers an estimated read time you set the expectation of how much time users will need to view your content, thus allowing them to set that time aside just for you.
Examines complexity and spelling of your content through the Flesch-Kincaid test.
Examines content spellings from a search crawlers view and counts potential misspellings.
A computationally categorical score of text ranging from -1 and 1. Where 1 is most positive, -1 most negative and 0 being neutral.
Serving secured web page connections keeps data from your user to the website across the Internet encrypted.
When a website has an https:// in front of its web page url it is providing an encrypted link between its web server and your browser for security. Having an SSL definitely improves trust by users and search engines alike and is a must!
Declared a link element for the preferred version of this page?
Its an HTML element tag that tells search engines that this is the preferred version of a web page so that it doesnt think the www.yoursite.com is hosting duplicate content on yoursite.com.
Ranging from code, broken links, missing images, failing to load a CSS and JS resources in comparison to your competitors:
Website errors not only affect the usability and user experience it will affect your rankings as your bounce rates increase and the time between when a user clicks on a result, and when the user returns from that search engine results page
Research shows having a video on your web page leads to higher conversions and decreases bounce rates.
Is the target keyword: default found here:
If you wish to rank well for a specific keyword it must exist in your body!
Is the keyword within the summary of your content:
The meta description tag is summarized the page and placed in the head section of your web page. Its used by search engines listed on the result pages. You'll often hear people saying its 160 characters max but a simple Google search proves this wrong. I've seen up to 286 characters.
Is default found in your h1 tag:
Empty image alt tags found:
The alt attribute is used in an img tag and is the alternate text for an image that can't be displayed for any reason or in screen reader accessibility for people who are blind. This tag is not meant for keyword spam, use it to provide detailed data about the image.
Research shows there is correlation between higher ranking websites that have a relevant OBL with a higher pa then not having an outbound link.
How many backlinks point to your web page:
Its when a website has posted a URL of your web page on theirs and search engines see this as a vote for scoring a web pages ability to rank for certain keywords and content.
How many times have unique individuals on a particular social media site have shared your content.
The more your website appears on social media the more your page is in front of others who may visit and use your website which leads to an increase in brand awareness and overall popularity.
Are you aiding search engines with microdata to better understand and categorize the items of your web page:
Are you attaching media and specific data via Twitter cards to be properly promoted on Twitter:
Are you adding Facebook OG tags which allows your web page to have the same functionality as other objects do within Facebook:
Are you compressing via your web server:
A score from 0-1 where one is the best score, on how will your site has the proper HTTP header directives implemented:
When browser caching is enabled on a website, it allows for that website to load for you faster by storing certain components of that site locally and refreshing on set intervals.
Are you directing search engine crawlers on what they are allowed to crawl:
SafeSearch Violations Found: