Search engines will filter out sites and or decrease rankings if
offensive language is found. It will also be excluded from anyone results
who have turned on these filters.You dont want to eliminate any potential
There is not excuse to not serve your website visitors with a secured
connection now that you can get an SSL for free via letsencrypt.org.
Step 2: Implement https:// Only Connections
Utilize HSTS or redirects within your web server, here are a few great
articles that show you how to accomplish this in Nginx and Apache
If its not clear or you dont see your type of server send us a message
via twitter @whoranksfor
Research shows longer content from 700 words and up do best on Google:
You want to analyze the top website results for your keyword and take
note of the following within their content:
Weak and strong parts of content
How they use media, bullet points and tabs to break up the content
Outbound and Internal linking
How many times they used the keyword or LSI in question if any?
You want to now utilize all common themes and
write 10% more then the average of the top sites
words. Make sure you fill in those weak points you noted while being
as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to
digest your content the faster you gain user trust and potential shares.
The post can be found on the content tutorial website:
Your site is harder to understand then the competitions based on the
Have someone who isn't an expert in your field read it. So they can
critique it by asking for clarity and information. Providing you the
that needs to be added or simplified on the page.
Simply copy and edit our set of cards with your data and place it in the
head portion of your HTML:
<meta name="twitter:card" content="summary"/>
<meta name="twitter:description" content="Twitter FIGHT
(analysis) which shows your user
versus another competes. Check this Twitter
audit for twitter engagement, follower counts and daily post average.
The BEST social
media marketing tool ever!"/>
<meta name="twitter:title" content="Twitter FIGHT - twitter
analysis for tweet engagement
& follower count comparison"/>
<meta name="twitter:site" content="WhoRanksFor.com"/>
<meta name="twitter:creator" content="@WhoRanksFor"/>
You want to make sure your tags and data have a healthy mix of LSI
[related terms] with uniqueness to every
keyword stuff and avoid using main keywords at the end of every tag.
Utilize your brands name instead. Here are 2 decent sites for finding
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather
as many quality and relevant backlinks gradually increasing on a monthly
basis after a few months as your site gets known, fans start building
backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you
might as well not worry about this page ranking factor because its a
losing battle. Many other factors affect your score which affect your
rankings but we have those covered in its own sections so make sure you
handle these before moving on. The best site to check content