The image alt text appears in place of an image if the img fails to load on a user's
screen. This alt-text also helps screen-reading tools describe the image to visually impaired
readers.
Why Empty Image Alts Matters?
Helps your visitors when you site has an image linking error
These attributes are part of the ranking factors
How To Fix Your Image Alt Missing Issues
Use details instead of specificity in the alt attributes, for example:
Bad: The car driving super fastGreat: Ferrari 458 Italia driving 199 mph on right lane of
I95
DONT use 'image of' or 'picture of' in the alt text
Use LSI instead the direct keyword in your alts when possible