Every image on your page must have an image alt to
tell or describe the image is, its a good idea to have your keyword in 1
alt and LSI word variations sprinkled in various alts as long as it
sense within this tag!
Your content needs to be digestible according to industry standards, if
your competition has drastically faster read times you need to adjust.
You can break the content into several post or
video's which are unique to the topic.
Your website and all its content should scale for any device and
regardless of device. Statistics show the last 3 years more mobile
websites than desktops. Visit these sources to help understand how to
Not all DNS providers are the same, while they provide the same service
connection the performance is unique. Every millisecond counts when
with website visitors and bounce rates. Fixing your DNS speed can be a
tricky and will take trial and error. Start by having premium DNS.
Consider a service like https://www.cloudflare.com/dns/ or a decent web
hosting provider that includes faster DNS connects like DigitalOcean.com.
Don't use shared hosting they are much slower then a VPS which you can
utilize for about the same price of a virtual private server (VPS).
Just like DNS providers every CDN has different speeds due to where
caches/sites are located and as your user base grows from different
locations of your country or countries you want to provide them with
adequate speeds otherwise you will see higher bounce rates in those
Cloudflare CDN, or
if you host on DigitalOcean.com
have a CDN for $5.00 per month called spaces.
Currently there are
3.472392MBwasted due to improper caching.
is a great resource to better understand everything regarding caching and how to optimize
your server's caching setup. Review and fix the following items:
Only put effort into getting backlinks that are relevant, have higher PA
scores and receive traffic. Backlinking is about quality
NOT quantity! Your backlink profile should look naturally
and have a variety of text and formats. Never put effort into
'No-Follow', profile, or
comment type backlinks unless they have real traffic or contribute to
the conversation from a
perspective of more then link value.
Step 2: Backlink Variation Ideas
Have more backlinks with variations which ensures a more natural
Continue to build backlinks passively to gain better rankings and leads.
Non-branded keyword with or without URL in the front or end of
Branded keyword with/without URL in front or end of anchor
URL only - with or without brand
LSA with or without URL, with/without brand in front or end of
Step 3: Acquisition Ideas
Guest post on sites that have website traffic, most of these will
charge a fee but it can be worth it due to the exposure of your
brand and expertise to a new audience. If you can't afford it try
exchanging blog post but with a 3rd party blog not with the same
Find broken links and let the web master/site owner know
Share articles with influencer's who share similar content. Some may
charge a fee and some are worth it.
Set up a round table experts content post and most will share it on
their web page and social media sites
Donate media projects; create infographics/images/video for a
which have poor or no graphics on it. Explain how this will help
Search engines will filter out sites and or decrease rankings if
offensive language is found. It will also be excluded from anyone results
who have turned on these filters.You dont want to eliminate any potential
You want to make sure your tags and data have a healthy mix of LSI
[related terms] with uniqueness to every
keyword stuff and avoid using main keywords at the end of every tag.
Utilize your brands name instead. Here are 2 decent sites for finding
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather
as many quality and relevant backlinks gradually increasing on a monthly
basis after a few months as your site gets known, fans start building
backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you
might as well not worry about this page ranking factor because its a
losing battle. Many other factors affect your score which affect your
rankings but we have those covered in its own sections so make sure you
handle these before moving on. The best site to check content