Search engines will filter out sites and or decrease rankings if
offensive language is found. It will also be excluded from anyone results
who have turned on these filters.You dont want to eliminate any potential
Utilize Google's Structured Data
its free but requires you to be logged in.
Google and Bing are starting to prioritize those who have structured
data and you'll usually notice them at the top
of the search engine results so that should be your motivation.
Once you put the code on your
site make sure you validate the schema tags also provided for free by
Research shows longer content from 700 words and up do best on Google:
You want to analyze the top website results for your keyword and take
note of the following within their content:
Weak and strong parts of content
How they use media, bullet points and tabs to break up the content
Outbound and Internal linking
How many times they used the keyword or LSI in question if any?
You want to now utilize all common themes and
write 10% more then the average of the top sites
words. Make sure you fill in those weak points you noted while being
as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to
digest your content the faster you gain user trust and potential shares.
The post can be found on the content tutorial website:
Only put effort into getting backlinks that are relevant, have higher PA
scores and receive traffic. Backlinking is about quality
NOT quantity! Your backlink profile should look naturally
and have a variety of text and formats. Never put effort into
'No-Follow', profile, or
comment type backlinks unless they have real traffic or contribute to
the conversation from a
perspective of more then link value.
Step 2: Backlink Variation Ideas
Have more backlinks with variations which ensures a more natural
Continue to build backlinks passively to gain better rankings and leads.
Non-branded keyword with or without URL in the front or end of
Branded keyword with/without URL in front or end of anchor
URL only - with or without brand
LSA with or without URL, with/without brand in front or end of
Step 3: Acquisition Ideas
Guest post on sites that have website traffic, most of these will
charge a fee but it can be worth it due to the exposure of your
brand and expertise to a new audience. If you can't afford it try
exchanging blog post but with a 3rd party blog not with the same
Find broken links and let the web master/site owner know
Share articles with influencer's who share similar content. Some may
charge a fee and some are worth it.
Set up a round table experts content post and most will share it on
their web page and social media sites
Donate media projects; create infographics/images/video for a
which have poor or no graphics on it. Explain how this will help