INTERNET SERVICE AFRICA

Step 1: Fill In Every IMG Alt Tag

Every image on your page must have an image alt to tell or describe the image is, its a good idea to have your keyword in 1 alt and LSI word variations sprinkled in various alts as long as it makes sense within this tag!

• <img sizes="(max-width: 1280px) 100vw, 1280px" src="https://fastnetafrica.com/wp-content/uploads/2017/07/FNA-1.png" srcset="https://fastnetafrica.com/wp-content/uploads/2017/07/FNA-1.png 1280w, https://fastnetafrica.com/wp-content/uploads/2017/07/FNA-1-300x169.png 300w, https://fastnetafrica.com/wp-content/uploads/2017/07/FNA-1-768x432.png 768w, https://fastnetafrica.com/wp-content/uploads/2017/07/FNA-1-1024x576.png 1024w, https://fastnetafrica.com/wp-content/uploads/2017/07/FNA-1-1080x608.png 1080w"/>
• <img sizes="(max-width: 320px) 100vw, 320px" src="https://fastnetafrica.com/wp-content/uploads/2017/07/FastNetDailer.png" srcset="https://fastnetafrica.com/wp-content/uploads/2017/07/FastNetDailer.png 320w, https://fastnetafrica.com/wp-content/uploads/2017/07/FastNetDailer-142x300.png 142w"/>
• <img alt="" class="wp-image-160 alignnone size-full" height="91" sizes="(max-width: 226px) 100vw, 226px" src="https://fastnetafrica.com/wp-content/uploads/2017/07/app-store.png" srcset="https://fastnetafrica.com/wp-content/uploads/2017/07/app-store.png 800w, https://fastnetafrica.com/wp-content/uploads/2017/07/app-store-300x121.png 300w, https://fastnetafrica.com/wp-content/uploads/2017/07/app-store-768x309.png 768w" width="226"/>
• <img alt="" class="wp-image-161 alignnone size-full" height="91" sizes="(max-width: 227px) 100vw, 227px" src="https://fastnetafrica.com/wp-content/uploads/2017/07/download-play.png" srcset="https://fastnetafrica.com/wp-content/uploads/2017/07/download-play.png 800w, https://fastnetafrica.com/wp-content/uploads/2017/07/download-play-300x121.png 300w, https://fastnetafrica.com/wp-content/uploads/2017/07/download-play-768x309.png 768w" width="227"/>
• <img sizes="(max-width: 624px) 100vw, 624px" src="https://fastnetafrica.com/wp-content/uploads/2017/07/FastNet_Box.png" srcset="https://fastnetafrica.com/wp-content/uploads/2017/07/FastNet_Box.png 624w, https://fastnetafrica.com/wp-content/uploads/2017/07/FastNet_Box-276x300.png 276w"/>
• <img alt="" class="wp-image-132 alignnone size-full" height="29" src="https://fastnetafrica.com/wp-content/uploads/2017/07/fastnet-Logo.png" style="float: right;" width="79"/>
• <img alt="" class="wp-image-132 alignnone size-full" height="34" src="https://fastnetafrica.com/wp-content/uploads/2017/07/fastnet-Logo.png" width="93"/>

Step 1: Implement Open Graph

In every page that has og markup it must include 4 of the og: property types to be valid:

• og:title
• og:image
• og:url
• og:type

Step 2: View Examples of OGP

FB Open Graph details and property examples:

• http://ogp.me/

Step 3: Analyzed The Comps OG Tags

Step 1: Responsive Design

Your website and all its content should scale for any device and resolution regardless of device. Statistics show the last 3 years more mobile visits to websites than desktops. Visit these sources to help understand how to make it work:

• Test Your Site Responsiveness: http://ami.responsivedesign.is/
• To learn how to create or edit your website to make it more responsive check out Google's Multi-Device [Responsive] Tutorial: https://developers.google.com/web/fundamentals/codelabs/your-first-multi-screen-site/

Step 2: DNS Speed

Not all DNS providers are the same, while they provide the same service of connection the performance is unique. Every millisecond counts when dealing with website visitors and bounce rates. Fixing your DNS speed can be a bit tricky and will take trial and error. Start by having premium DNS. Consider a service like https://www.cloudflare.com/dns/ or a decent web hosting provider that includes faster DNS connects like DigitalOcean.com. Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).

• To Test DNS Connect Speed: dnsperf.com/dns-speed-benchmark/

Step 3: Content Delivery Networks

Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas. Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.

• Test Your CDN Latency Here: cdnperf.com/tools/cdn-latency-benchmark
• If your CDN isn't up to speed, consider a better one:
  • Digital Ocean's CDN Service Call Spaces
  • Google's CDN Service
  • Cloudflare's CDN Service

Step 4: Notes & Tips

All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!

• Lazy load images properly: How To Lazy Load Images
• Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
• Use a VPS or dedicated web hosting providers
• Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression

Step 1: Remove offensive language

Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

Step 1: Research & Add Longer Quality Content

Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:

• Weak and strong parts of content
• How they use media, bullet points and tabs to break up the content
• Outbound and Internal linking
• How many times they used the keyword or LSI in question if any?
• You want to now utilize all common themes and write 10% more then the average of the top sites which is 2430 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.

Step 2: Eliminate the Curse of Knowledge

We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

• Content Creation Tips That Eliminates The Curse Of Knowledge

Step 1: Add An SSL

There is not excuse to not serve your website visitors with a secured connection now that you can get an SSL for free via letsencrypt.org.

Step 2: Implement https:// Only Connections

Utilize HSTS or redirects within your web server, here are a few great articles that show you how to accomplish this in Nginx and Apache servers: If its not clear or you dont see your type of server send us a message via twitter @whoranksfor

• Apache https Only
• NGINX https Only

Step 3: Audit SSL Implementation

Ensure your server has the proper and best SSL configurations. For a free scan visit: SSLLabs SSL Audit.

Step 1: Improve Your Cache Setup

Currently there are 20.458296MB wasted due to improper caching. https://web.dev/overloaded-server/ is a great resource to better understand everything regarding caching and how to optimize your server's caching setup. Review and fix the following items:

• https://fastnetafrica.com/wp-content/uploads/2017/07/happy-campers.jpg Wasted mb's: 9.407
• https://fastnetafrica.com/wp-content/uploads/2018/03/fastnethead1.jpg Wasted mb's: 3.561
• https://fastnetafrica.com/wp-content/uploads/2017/07/FNA-1.png Wasted mb's: 2.989
• https://fastnetafrica.com/wp-content/uploads/2017/07/FastNet_Box.png Wasted mb's: 0.899
• https://fastnetafrica.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp Wasted mb's: 0.777
• https://fastnetafrica.com/wp-content/themes/Divi/core/admin/fonts/modules.ttf Wasted mb's: 0.741
• https://fastnetafrica.com/wp-includes/css/dashicons.min.css?ver=5.2.7 Wasted mb's: 0.382
• https://fastnetafrica.com/wp-content/cache/et/418/et-core-unified-15934236711628.min.css Wasted mb's: 0.315
• https://fastnetafrica.com/wp-content/uploads/2018/04/geometric-bg-overlay-01.jpg Wasted mb's: 0.282
• https://fastnetafrica.com/wp-content/uploads/2017/07/fastnet-Logo-100.png Wasted mb's: 0.232
• https://fastnetafrica.com/wp-content/uploads/2017/07/FastNetDailer.png Wasted mb's: 0.216
• https://fastnetafrica.com/wp-includes/js/wp-emoji-release.min.js?ver=5.2.7 Wasted mb's: 0.112
• https://fastnetafrica.com/wp-content/uploads/2017/07/fastnet-Logo.png Wasted mb's: 0.094
• https://fastnetafrica.com/wp-content/uploads/2017/07/download-play-300x121.png Wasted mb's: 0.088
• https://fastnetafrica.com/wp-content/uploads/2017/07/app-store-300x121.png Wasted mb's: 0.084
• https://consent.cookieinfo.net/uc.js Wasted mb's: 0.119
• https://scontent-mia3-1.xx.fbcdn.net/v/t1.0-9/69291918_838961423164191_3535904931070345216_n.png?_nc_cat=104&_nc_sid=8024bb&_nc_ohc=D9ESVfFn12gAX_pQa3F&_nc_ht=scontent-mia3-1.xx&oh=e03314e91d4a45172ca0e0cd3fb0ef5f&oe=5F2B1E6C Wasted mb's: 0.055
• https://scontent-mia3-2.xx.fbcdn.net/v/t1.0-0/p350x350/103120243_1219228428412021_1018160281948521452_o.jpg?_nc_cat=102&_nc_sid=110474&_nc_ohc=QMUAT2s-JfoAX-BhyEr&_nc_ht=scontent-mia3-2.xx&_nc_tp=6&oh=15944a5af02d863a482d9fdac8f42342&oe=5F2D8E19 Wasted mb's: 0.036
• https://scontent-mia3-1.xx.fbcdn.net/v/t15.5256-10/s350x350/40256510_189718565166201_6927156364338790400_n.jpg?_nc_cat=100&_nc_sid=08861d&_nc_ohc=jHr33iZJTzsAX-_3QoL&_nc_ht=scontent-mia3-1.xx&oh=0ac3a8e12689e358f210ef57967bd97c&oe=5F2B1881 Wasted mb's: 0.018
• https://scontent-mia3-2.xx.fbcdn.net/v/t1.0-0/p235x165/103164698_1219228328412031_3890086251954245852_o.jpg?_nc_cat=107&_nc_sid=110474&_nc_ohc=hhv7pwBnoUEAX8dvHYf&_nc_ht=scontent-mia3-2.xx&_nc_tp=6&oh=41b5fc6a4b5d5e46b9edab766c0b39aa&oe=5F2D266E Wasted mb's: 0.011
• https://scontent-mia3-1.xx.fbcdn.net/v/t1.0-0/p75x225/69033222_838961533164180_3338896112642686976_o.jpg?_nc_cat=108&_nc_sid=8024bb&_nc_ohc=3yWwtA5GKGQAX9u4UBs&_nc_ht=scontent-mia3-1.xx&_nc_tp=6&oh=35b31abb40f6b3c49d21b6ef38776d2a&oe=5F2BFBA4 Wasted mb's: 0.01
• https://scontent-mia3-1.xx.fbcdn.net/v/t15.5256-10/s350x350/70601892_2638620519492613_4230965866608459776_n.jpg?_nc_cat=104&_nc_sid=ed1892&_nc_ohc=LqD6r4uY-T4AX-NcKBW&_nc_ht=scontent-mia3-1.xx&oh=3a39144aadb0664a819d35ad73f9bf65&oe=5F2DDA8F Wasted mb's: 0.01
• https://scontent-mia3-2.xx.fbcdn.net/v/t31.0-0/p118x90/29662541_611151999229593_9112412449098414685_o.jpg?_nc_cat=102&_nc_sid=dd9801&_nc_ohc=GFWyWatxrmkAX8qjQPj&_nc_ht=scontent-mia3-2.xx&_nc_tp=6&oh=40a66b307b196d227b1d2abd80005081&oe=5F2DA9F8 Wasted mb's: 0.007
• https://scontent-mia3-1.xx.fbcdn.net/v/t1.0-1/cp0/p50x50/19894785_488906791454115_8840953756860451300_n.jpg?_nc_cat=101&_nc_sid=dbb9e7&_nc_ohc=4YqmC9A-92cAX-PQc5i&_nc_ht=scontent-mia3-1.xx&oh=a517005475cd2d4a400c469c8e4146fa&oe=5F2A7C59 Wasted mb's: 0.001
• https://scontent-mia3-1.xx.fbcdn.net/v/t1.0-1/cp0/p50x50/19894785_488906791454115_8840953756860451300_n.jpg?_nc_cat=101&_nc_sid=dbb9e7&_nc_ohc=4YqmC9A-92cAX_u9_i0&_nc_ht=scontent-mia3-1.xx&oh=f7266155becf8290c779bca6c6181b1b&oe=5F2A7C59 Wasted mb's: 0.001

Step 1: Add Twitter Cards

Simply copy and edit our set of cards with your data and place it in the head portion of your HTML:
<meta name="twitter:card" content="summary"/>
<meta name="twitter:description" content="Twitter FIGHT (analysis) which shows your user versus another competes. Check this Twitter audit for twitter engagement, follower counts and daily post average. The BEST social media marketing tool ever!"/>
<meta name="twitter:title" content="Twitter FIGHT - twitter analysis for tweet engagement & follower count comparison"/>
<meta name="twitter:image" content="https://whoranksfor.com/static/img/How-to-use-twitter.png"/>
<meta name="twitter:site" content="WhoRanksFor.com"/>
<meta name="twitter:creator" content="@WhoRanksFor"/>

Step 2: Validate Twitter Cards

Twitter has a great free tool:

• https://cards-dev.twitter.com/validator

Step 3: Analyzed The Comps Twitter Tags

Step 1: Understand Your Shares

You want to make sure your tags and data have a healthy mix of LSI [related terms] with uniqueness to every page. Don't keyword stuff and avoid using main keywords at the end of every tag. Utilize your brands name instead. Here are 2 decent sites for finding LSI terms:

• keywordkeg.com
• lsigraph.com

Step 2: Promote

Utilize banner ads, guest blogging, PPC and Social media ASAP to gather as many quality and relevant backlinks gradually increasing on a monthly basis after a few months as your site gets known, fans start building backlinks for you because they value your content and services.

Step 3: Content Quality

If your content isn't unique, spun, spammy and isn't easy to read you might as well not worry about this page ranking factor because its a losing battle. Many other factors affect your score which affect your rankings but we have those covered in its own sections so make sure you handle these before moving on. The best site to check content uniqueness:

• copyscape.com