Page Authority (PA) is a score that predicts how well a page might rank on search
engine result pages (SERP). Page Authority scores range from one to one hundred,
the higher the score the greater ability to rank.
Why Web Page Authority Matters?
A sign of good quality backlinks
As you increase your PA score, you'll eventually see an increase in SERP's
How To Fix Your Page Authority Issues
Conduct a link audit
Remove spammy links
Work on a backlink building campaign that focuses on gaining high quality
with 90% diversity in anchors and keywords variations.