share

https://www.auctusmarketing.com/

  • Keyword Researched
  • =
  • LOCAL MASSACHUSETTS SEO

Empty Image Alts

Your Competitors Avg Image Alts Missing = 3
  • Your Empty Image Alts = 12
  • Target Empty Image Alts = 0
Step 1: Fill In Every IMG Alt Tag
Every image on your page must have an image alt to tell or describe the image is, its a good idea to have your keyword in 1 alt and LSI word variations sprinkled in various alts as long as it makes sense within this tag!
  • <img height="1" src="https://www.facebook.com/tr?id=1257905080930649&amp;ev=PageView&amp;noscript=1" style="display:none" width="1"/>
  • <img src="https://www.auctusmarketing.com/wp-content/themes/Auctus/new/images/growth-mobile.jpg"/>
  • <img src="https://www.auctusmarketing.com/wp-content/uploads/2018/10/tab.png"/>
  • <img class="LI-badge-trophy" height="118px" src="https://www.auctusmarketing.com/wp-content/themes/Auctus/new/images/dxj967so6j4sydkrhn8dkjw1p.svg" width="104px"/>
  • <img alt="" src="https://www.auctusmarketing.com/wp-content/uploads/2018/04/forbes.png"/>
  • <img alt="" src="https://www.auctusmarketing.com/wp-content/uploads/2018/10/IMG_2189rtyr.jpg"/>
  • <img src="https://www.auctusmarketing.com/wp-content/uploads/2015/05/Dave-Diamond-1.png"/>
  • <img src="https://www.auctusmarketing.com/wp-content/uploads/2015/05/Nabil-Aidoud.png.png"/>
  • <img src="https://www.auctusmarketing.com/wp-content/uploads/2015/05/Julie-Idlet-1.png"/>
  • <img src="https://www.auctusmarketing.com/wp-content/uploads/2015/05/boo.jpg"/>
  • <img src="https://www.auctusmarketing.com/wp-content/uploads/2015/05/sheila.png"/>
  • <img src="https://www.auctusmarketing.com/wp-content/uploads/2015/05/man.png"/>

Facebook Open Graph Tags

Does Your Competitors Have OG Tags: ALL
  • Your Tags =
  • Target Tags = Facebook OG Metatags Found
Step 1: Implement Open Graph
In every page that has og markup it must include 4 of the og: property types to be valid:
  • og:title
  • og:image
  • og:url
  • og:type
Step 2: View Examples of OGP
FB Open Graph details and property examples:
Step 3: Analyzed The Comps OG Tags
SITE Open Graph Markup
https://www.massseopros.com/ <meta content="website" property="og:type"/>
https://www.webcitz.com/massachusetts-seo.html <meta content="article" property="og:type"/>

Mobile Speed Score

Your Competitors Average Mobile Speed Score = 0.43
  • Your Mobile Score = 0.29
  • Target Mobile Score = 0.47
Step 1: Responsive Design
Your website and all its content should scale for any device and resolution regardless of device. Statistics show the last 3 years more mobile visits to websites than desktops. Visit these sources to help understand how to make it work:
Step 2: DNS Speed
Not all DNS providers are the same, while they provide the same service of connection the performance is unique. Every millisecond counts when dealing with website visitors and bounce rates. Fixing your DNS speed can be a bit tricky and will take trial and error. Start by having premium DNS. Consider a service like https://www.cloudflare.com/dns/ or a decent web hosting provider that includes faster DNS connects like DigitalOcean.com. Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).
Step 3: Content Delivery Networks
Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas. Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.
Step 4: Notes & Tips
All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!
  • Lazy load images properly: How To Lazy Load Images
  • Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
  • Use a VPS or dedicated web hosting providers
  • Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression

Safe Search Violation

Your Competitors SafeSearch Violations = 0
  • Your Safe Search Violations = []
  • Target Safe Search Violations = 0
Step 1: Remove offensive language
Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

Content Word Count

Your Competitors Average Content Word Count: 1219
  • Your Content Word Count =1187
  • Target Word Count = 1339
Step 1: Research & Add Longer Quality Content
Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:
  • Weak and strong parts of content
  • How they use media, bullet points and tabs to break up the content
  • Outbound and Internal linking
  • How many times they used the keyword or LSI in question if any?
  • You want to now utilize all common themes and write 10% more then the average of the top sites which is 1339 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

Twitter Card Tags

Does Your Competitors Have Twitter Cards Tags: ALL
  • Your Tags = No Twitter Cards
  • Target Tags = Twitter Card Metadata Found
Step 1: Add Twitter Cards
Simply copy and edit our set of cards with your data and place it in the head portion of your HTML:
<meta name="twitter:card" content="summary"/>
<meta name="twitter:description" content="Twitter FIGHT (analysis) which shows your user versus another competes. Check this Twitter audit for twitter engagement, follower counts and daily post average. The BEST social media marketing tool ever!"/>
<meta name="twitter:title" content="Twitter FIGHT - twitter analysis for tweet engagement & follower count comparison"/>
<meta name="twitter:image" content="https://whoranksfor.com/static/img/How-to-use-twitter.png"/>
<meta name="twitter:site" content="WhoRanksFor.com"/>
<meta name="twitter:creator" content="@WhoRanksFor"/>
Step 2: Validate Twitter Cards
Twitter has a great free tool:
Step 3: Analyzed The Comps Twitter Tags
SITE Twitter Card Markup
https://www.massseopros.com/ <meta content="summary_large_image" name="twitter:card"/>
https://www.webcitz.com/massachusetts-seo.html <meta content="summary" name="twitter:card"/>

Keyword in Meta Description Tag

Your Competitors Keyword in Meta Description Tag Status Found In = Some
  • Your Keyword in Meta Description Tag = Not Found In Meta Description
  • Target Keyword Meta Description Tag = Found
Step 1: Edit Your Meta Description
In the head portion of the HTML edit to fit your needs and add the following:
  • <meta name="description" content="Begin with your keyword and summarize the content by explaining what they stand to gain and conclude with a call-to-action or a challenge.">