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https://www.bobcatlocksmith.com

  • Keyword Researched
  • =
  • LOCKSMITH AUSTIN TX

Mobile Speed Score

Your Competitors Average Mobile Speed Score = 0.91
  • Your Mobile Score = 0.08
  • Target Mobile Score = 0.95
Step 1: Responsive Design
Your website and all its content should scale for any device and resolution regardless of device. Statistics show the last 3 years more mobile visits to websites than desktops. Visit these sources to help understand how to make it work:
Step 2: DNS Speed
Not all DNS providers are the same, while they provide the same service of connection the performance is unique. Every millisecond counts when dealing with website visitors and bounce rates. Fixing your DNS speed can be a bit tricky and will take trial and error. Start by having premium DNS. Consider a service like https://www.cloudflare.com/dns/ or a decent web hosting provider that includes faster DNS connects like DigitalOcean.com. Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).
Step 3: Content Delivery Networks
Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas. Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.
Step 4: Notes & Tips
All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!
  • Lazy load images properly: How To Lazy Load Images
  • Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
  • Use a VPS or dedicated web hosting providers
  • Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression

h1 Tag

Your Competitors Keyword Found in h1 Status Found In = Some
  • Your Keyword in H1 Tag = NOT Found
  • Target Keyword in H1 Tag = Found
Step 1: Review Comps h1's
Review the top rankings sites for your desired keyword to get ideas on how to write headings like the best!
  • https://www.a1-locksmithaustin.com/ =
  • https://www.24hour-locksmithaustin.com/ = 24 Hour Locksmith Austin TX Quick & Affordable Emergency Services
Step 2: Edit Your H1 Heading Tag
H tags go in order from h1 to h6 and should flow on the page from the top of the page utilizing h1 to the lowest heading using h6 in order. The h1 tag can be added to your page as the following HTML shows:
  • <h1>This is The Main Heading With Your Keyword!</h1>

Keyword Found in Title

Your Competitors Keyword Found in Title Status Found In = Some
  • Your Keyword in Title Tag = Not in title
  • Target Keyword in Title Tag = Found
Step 1: Review Comps Title Tags
Review the competitors titles to get ideas on how to structure this tag because they are the top ranking websites for your desired keyword.
  • https://www.a1-locksmithaustin.com/ : A-1 Locksmith and Wholesale Safes, South Austin, 78745 | Lockout Services
  • https://www.24hour-locksmithaustin.com/ : 24 Hour Locksmith Austin TX: Emergency (Mobile Lock & Key)
Step 1: Edit Your Title Tag
In the head portion of the HTML add:
  • <title> Similar to the comp with your brand name </title>

EST: Reading Time

Your Competitors Average EST: Reading Time = 1.05
  • Your EST: Reading Time = 11
  • Target Reading Time = 0.9
Step 1: Simplify
Your content needs to be digestible according to industry standards, if your competition has drastically faster read times you need to adjust. You can break the content into several post or video's which are unique to the topic.

Keyword in Meta Description Tag

Your Competitors Keyword in Meta Description Tag Status Found In = Some
  • Your Keyword in Meta Description Tag = Not Found In Meta Description
  • Target Keyword Meta Description Tag = Found
Step 1: Edit Your Meta Description
In the head portion of the HTML edit to fit your needs and add the following:
  • <meta name="description" content="Begin with your keyword and summarize the content by explaining what they stand to gain and conclude with a call-to-action or a challenge.">

Readability

Your Competitors Average Readability Score: 17
  • Your Readability Score = 40
  • Target Read Score = Under 16
Step 1: Non-expert Review
Your site is harder to understand then the competitions based on the Flesch-Kincaid score. Have someone who isn't an expert in your field read it. So they can critique it by asking for clarity and information. Providing you the data that needs to be added or simplified on the page.

Empty Image Alts

Your Competitors Avg Image Alts Missing = 1
  • Your Empty Image Alts = 15
  • Target Empty Image Alts = 0
Step 1: Fill In Every IMG Alt Tag
Every image on your page must have an image alt to tell or describe the image is, its a good idea to have your keyword in 1 alt and LSI word variations sprinkled in various alts as long as it makes sense within this tag!
  • <img src="https://bobcatlocksmith.com/wp-content/themes/bobcatlocksmith/images/icon/location_icon.png"/>
  • <img alt="" class="rev-slidebg" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/slider1.jpg"/>
  • <img alt="" class="rev-slidebg" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/slider2.jpg"/>
  • <img alt="" class="rev-slidebg" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/slider3.jpg"/>
  • <img alt="" class="aligncenter size-thumbnail wp-image-4340" height="150" src="https://bobcatlocksmith.com/wp-content/uploads/2019/05/Austin-locksmith-Texas-150x150.png" width="150"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/themes/bobcatlocksmith/images/review-3.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/themes/bobcatlocksmith/images/review-4.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/themes/bobcatlocksmith/images/review-5.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/seen-1.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/seen-2.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/seen-4.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/bbb-badge.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/reddit_logo.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/smartguy-1.png"/>
  • <img alt="" src="https://bobcatlocksmith.com/wp-content/uploads/2018/05/Porch-logo.png"/>

Safe Search Violation

Your Competitors SafeSearch Violations = 0
  • Your Safe Search Violations = []
  • Target Safe Search Violations = 0
Step 1: Remove offensive language
Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

Keyword In Body Text

Your Competitors Keyword In Body Text Status Found In = Some
  • Your Keyword in Body = Keyword Not In Body
  • Target Keyword in Body = Found
Step 1: Add The Keyword To Your Text
Add your keyword to your body in the first sentence of the very first paragraph of your page and sprinkle throughout your content some LSA words if the need arises, DON'T keyword stuff it will only work against you..

Favicon

Your Competitors Favicon Are Found In = 100% of the sites
  • Your Favicon Status = NOT Found
  • Target Favicon Status = Found
Step 1: Get A Favicon
You may want to create a favicon by using your logo or create one by using a letter or whatever you desire. These are our favorite sites to do so for FREE:
Step 2: Upload Favicon to Web Server and Edit HTML
After uploading your favicon to your server you need to link it in the head portion of your html as follows:
  • <link rel="icon" type="image/png" href="/path-to-your-favicon.ico-or-image-file">

First Meaningful Paint Speed

Your Competitors Average First Meaningful Paint Speed Score = 1.05
  • Your FMP Speed Score = 1.1
  • Target FMP Speed Score = 0.92
Step 1: Compress ALL Files
Your site doesn't load important content faster then the top ranking sites begin by minifying all files. The following is a list of files needing compression:
Images:
Step 2: Combine CSS
Consider combining non-critical CSS and utilizing JS to load them once the page has rendered by using the below code(replace the path and name of the l.href item with your actual combined css path and file name)
  • <script> var criticalCSS = function () { var l = document.createElement('link'); l.rel = 'stylesheet'; l.href = 'COMBINED_CSS_FILE/combined.css'; var h = document.getElementsByTagName('head')[0]; h.parentNode.insertBefore(l, h); }; var raf = requestAnimationFrame || mozRequestAnimationFrame || webkitRequestAnimationFrame || msRequestAnimationFrame; if (raf) raf(criticalCSS); else window.addEventListener('load', criticalCSS); </script>
Step 4: Server Upgrade
Consider getting a system with more ram, cpu processors and or add load balancing to improve speed.