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https://www.wilderbydesign.com

  • Keyword Researched
  • =

  • MAINE GRAPHIC DESIGN

Content Word Count

Your Competitors Average Content Word Count: 1994
  • Your Content Word Count =312
  • Target Word Count = 2184
Step 1: Research & Add Longer Quality Content
Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:
  • Weak and strong parts of content
  • How they use media, bullet points and tabs to break up the content
  • Outbound and Internal linking
  • How many times they used the keyword or LSI in question if any?
  • You want to now utilize all common themes and write 10% more then the average of the top sites which is 2184 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

Outbound Links (OBL)

Your Competitors Average Outbound Links = 23
  • Your OBL = 325
  • Target OBL = 3-10
Step 1: Add OBLs
Research shows there is correlation between higher ranking websites that have relevant OBL's with a higher PA than not having any outbound links. Excessive outbound linking also can hurt your SEO. Tips on adding quality outbound links:
  • Relevant websites that verify your content or is a resource or a reference.
  • Use an LSI keyword for the anchor of the OBL
  • All outside links must have higher Page Authority
  • Utilize HTML attributes like target="_blank" so that the URL opens in a new tab and your visitors dont exit your page and a browser level security measure like rel="noopener" .
Step 2: OBL Audit
Check outbound links often on a scheduled basis to ensure it doesnt become a dead or broken link because this can definitely hurt your SEO and even worst the user's experience on your website.

Robots.txt

Your Competitors Robots Found In: Some
  • Your Robots = Not Found
  • Target Robots = Found
Step 1: Add A Robot.txt File
Simply open up a notepad and add the following text to it:

User-agent: *
Disallow:

Now save it under the name robots.txt and store it in the root of your file server. To better understand why using a Robots is of benefit and how to implement different flags and options checkout:
Step 2: Implement Robots in Metatags
Another option is to set the directives at the page level as explained in Googles documentation here:

First Meaningful Paint Speed

Your Competitors Average First Meaningful Paint Speed Score = 1.1
  • Your FMP Speed Score = 1.3
  • Target FMP Speed Score = 0.97
Step 1: Compress ALL Files
Your site doesn't load important content faster then the top ranking sites begin by minifying all files. The following is a list of files needing compression:
Images:
Step 2: Combine CSS
Consider combining non-critical CSS and utilizing JS to load them once the page has rendered by using the below code(replace the path and name of the l.href item with your actual combined css path and file name)
  • <script> var criticalCSS = function () { var l = document.createElement('link'); l.rel = 'stylesheet'; l.href = 'COMBINED_CSS_FILE/combined.css'; var h = document.getElementsByTagName('head')[0]; h.parentNode.insertBefore(l, h); }; var raf = requestAnimationFrame || mozRequestAnimationFrame || webkitRequestAnimationFrame || msRequestAnimationFrame; if (raf) raf(criticalCSS); else window.addEventListener('load', criticalCSS); </script>
Step 4: Server Upgrade
Consider getting a system with more ram, cpu processors and or add load balancing to improve speed.

EST: Backlink Count

Your Competitors EST: Backlink Average = 938
  • Your Backlink Count = 84
  • Target Backlink Count = 1028
Step 1: Build Quality Backlinks
Only put effort into getting backlinks that are relevant, have higher PA scores and receive traffic. Backlinking is about quality NOT quantity! Your backlink profile should look naturally occurring and have a variety of text and formats. Never put effort into 'No-Follow', profile, or comment type backlinks unless they have real traffic or contribute to the conversation from a perspective of more then link value.
Step 2: Backlink Variation Ideas
Have more backlinks with variations which ensures a more natural appearance. Continue to build backlinks passively to gain better rankings and leads.
  • Non-branded keyword with or without URL in the front or end of anchor
  • Branded keyword with/without URL in front or end of anchor
  • URL only - with or without brand
  • Image/Infographic Backlink
  • LSA with or without URL, with/without brand in front or end of anchor text
  • No-follow/do-follow
Step 3: Acquisition Ideas
:
  • Guest post on sites that have website traffic, most of these will charge a fee but it can be worth it due to the exposure of your brand and expertise to a new audience. If you can't afford it try exchanging blog post but with a 3rd party blog not with the same one
  • Find broken links and let the web master/site owner know
  • Share articles with influencer's who share similar content. Some may charge a fee and some are worth it.
  • Set up a round table experts content post and most will share it on their web page and social media sites
  • Donate media projects; create infographics/images/video for a relevant pages which have poor or no graphics on it. Explain how this will help their page.
  • Find guest post opportunities which you can use found through our Guest Post Search Engine

Readability

Your Competitors Average Readability Score: 47
  • Your Readability Score = 106
  • Target Read Score = Under 43
Step 1: Non-expert Review
Your site is harder to understand then the competitions based on the Flesch-Kincaid score. Have someone who isn't an expert in your field read it. So they can critique it by asking for clarity and information. Providing you the data that needs to be added or simplified on the page.

Safe Search Violation

Your Competitors SafeSearch Violations = 0
  • Your Safe Search Violations = []
  • Target Safe Search Violations = 0
Step 1: Remove offensive language
Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

Browser Caching

Your Competitors Browser Caching Directive Score = 0.5
  • Your Cache Score = 0.23
  • Target Cache Score = 0.62
Step 1: Improve Your Cache Setup
Currently there are 2.534304MB wasted due to improper caching. https://web.dev/overloaded-server/ is a great resource to better understand everything regarding caching and how to optimize your server's caching setup. Review and fix the following items:

Web Page Authority

Your Competitors Average Page Authority = 18
  • Your PA = 16
  • Target PA = 28
Step 1: Understand Your Shares
You want to make sure your tags and data have a healthy mix of LSI [related terms] with uniqueness to every page. Don't keyword stuff and avoid using main keywords at the end of every tag. Utilize your brands name instead. Here are 2 decent sites for finding LSI terms:
Step 2: Promote
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather as many quality and relevant backlinks gradually increasing on a monthly basis after a few months as your site gets known, fans start building backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you might as well not worry about this page ranking factor because its a losing battle. Many other factors affect your score which affect your rankings but we have those covered in its own sections so make sure you handle these before moving on. The best site to check content uniqueness: