share

https://www.blackdoorcreative.com/

  • Keyword Researched
  • =
  • RHODE ISLAND DIGITAL MARKETING SPECIALISTS

Empty Image Alts

Your Competitors Avg Image Alts Missing = 1
  • Your Empty Image Alts = 14
  • Target Empty Image Alts = 0
Step 1: Fill In Every IMG Alt Tag
Every image on your page must have an image alt to tell or describe the image is, its a good idea to have your keyword in 1 alt and LSI word variations sprinkled in various alts as long as it makes sense within this tag!
  • <img alt="" class="img-with-animation skip-lazy " data-animation="fade-in" data-delay="0" height="699" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/05/screen_mock2.jpg.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/05/screen_mock2.jpg 900w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/05/screen_mock2-300x233.jpg 300w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/05/screen_mock2-768x596.jpg 768w" width="900"/>
  • <img alt="" class="img-with-animation skip-lazy " data-animation="fade-in" data-delay="0" height="500" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/web_design_home.png.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/web_design_home.png 500w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/web_design_home-300x300.png 300w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/web_design_home-70x70.png 70w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/web_design_home-100x100.png 100w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/web_design_home-140x140.png 140w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/web_design_home-350x350.png 350w" width="500"/>
  • <img alt="" class="img-with-animation skip-lazy " data-animation="fade-in" data-delay="0" height="500" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_home.png.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_home.png 500w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_home-300x300.png 300w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_home-70x70.png 70w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_home-100x100.png 100w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_home-140x140.png 140w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_home-350x350.png 350w" width="500"/>
  • <img alt="" class="img-with-animation skip-lazy " data-animation="fade-in" data-delay="0" height="500" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/social_home.png.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/social_home.png 500w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/social_home-300x300.png 300w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/social_home-70x70.png 70w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/social_home-100x100.png 100w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/social_home-140x140.png 140w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/social_home-350x350.png 350w" width="500"/>
  • <img alt="" class="img-with-animation skip-lazy " data-animation="fade-in" data-delay="0" height="500" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/ppc_home.png.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/ppc_home.png 500w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/ppc_home-300x300.png 300w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/ppc_home-70x70.png 70w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/ppc_home-100x100.png 100w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/ppc_home-140x140.png 140w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/ppc_home-350x350.png 350w" width="500"/>
  • <img alt="" class="img-with-animation skip-lazy " data-animation="fade-in" data-delay="0" height="500" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/branding_home.png.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/branding_home.png 500w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/branding_home-300x300.png 300w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/branding_home-70x70.png 70w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/branding_home-100x100.png 100w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/branding_home-140x140.png 140w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/branding_home-350x350.png 350w" width="500"/>
  • <img alt="" class="img-with-animation skip-lazy " data-animation="fade-in" data-delay="0" height="500" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/video.png.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/video.png 500w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/video-300x300.png 300w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/video-70x70.png 70w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/video-100x100.png 100w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/video-140x140.png 140w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/video-350x350.png 350w" width="500"/>
  • <img alt="" class="img-with-animation skip-lazy homeport" data-animation="fade-in" data-delay="0" height="500" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/tommys_web.jpg.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/tommys_web.jpg 400w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/tommys_web-240x300.jpg 240w" width="400"/>
  • <img alt="" class="attachment-portfolio-thumb size-portfolio-thumb wp-post-image" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/07/local_marketing_rhode_island-600x403.jpg.webp" data-lazy-srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/07/local_marketing_rhode_island-600x403.jpg 600w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/07/local_marketing_rhode_island-400x269.jpg 400w" height="403" src="data:image/svg+xml,%3Csvg%20xmlns='https://www.w3.org/2000/svg'%20viewBox='0%200%20600%20403'%3E%3C/svg%3E" title="" width="600"/>
  • <img alt="" class="attachment-portfolio-thumb size-portfolio-thumb wp-post-image" height="403" sizes="(max-width: 600px) 100vw, 600px" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/07/local_marketing_rhode_island-600x403.jpg.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/07/local_marketing_rhode_island-600x403.jpg 600w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/07/local_marketing_rhode_island-400x269.jpg 400w" title="" width="600"/>
  • <img alt="" class="attachment-portfolio-thumb size-portfolio-thumb wp-post-image" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/web_maintenance-600x403.jpg.webp" data-lazy-srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/web_maintenance-600x403.jpg 600w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/web_maintenance-900x604.jpg 900w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/web_maintenance-400x269.jpg 400w" height="403" src="data:image/svg+xml,%3Csvg%20xmlns='https://www.w3.org/2000/svg'%20viewBox='0%200%20600%20403'%3E%3C/svg%3E" title="" width="600"/>
  • <img alt="" class="attachment-portfolio-thumb size-portfolio-thumb wp-post-image" height="403" sizes="(max-width: 600px) 100vw, 600px" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/web_maintenance-600x403.jpg.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/web_maintenance-600x403.jpg 600w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/web_maintenance-900x604.jpg 900w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/web_maintenance-400x269.jpg 400w" title="" width="600"/>
  • <img alt="" class="attachment-portfolio-thumb size-portfolio-thumb wp-post-image" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_vs_ppc-600x403.jpg.webp" data-lazy-srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_vs_ppc-600x403.jpg 600w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_vs_ppc-900x604.jpg 900w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_vs_ppc-400x269.jpg 400w" height="403" src="data:image/svg+xml,%3Csvg%20xmlns='https://www.w3.org/2000/svg'%20viewBox='0%200%20600%20403'%3E%3C/svg%3E" title="" width="600"/>
  • <img alt="" class="attachment-portfolio-thumb size-portfolio-thumb wp-post-image" height="403" sizes="(max-width: 600px) 100vw, 600px" src="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_vs_ppc-600x403.jpg.webp" srcset="https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_vs_ppc-600x403.jpg 600w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_vs_ppc-900x604.jpg 900w, https://1xhokd3jmu2g433ct69x6it1-wpengine.netdna-ssl.com/wp-content/uploads/2020/02/seo_vs_ppc-400x269.jpg 400w" title="" width="600"/>

Safe Search Violation

Your Competitors SafeSearch Violations = 0
  • Your Safe Search Violations = []
  • Target Safe Search Violations = 0
Step 1: Remove offensive language
Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

Redirects

Your Competitors Redirect AVG Score = 1
  • Your Redirect Score = 0.73
  • Target Redirect Score = 1
Step 1: Fix Your Redirects
These are the directed URLS found on your page
  • (Initial: https://www.blackdoorcreative.com/)
  • http://www.blackdoorcreative.com/
  • https://blackdoorcreative.com/

Mobile Speed Score

Your Competitors Average Mobile Speed Score = 0.9
  • Your Mobile Score = 0.16
  • Target Mobile Score = 0.94
Step 1: Responsive Design
Your website and all its content should scale for any device and resolution regardless of device. Statistics show the last 3 years more mobile visits to websites than desktops. Visit these sources to help understand how to make it work:
Step 2: DNS Speed
Not all DNS providers are the same, while they provide the same service of connection the performance is unique. Every millisecond counts when dealing with website visitors and bounce rates. Fixing your DNS speed can be a bit tricky and will take trial and error. Start by having premium DNS. Consider a service like https://www.cloudflare.com/dns/ or a decent web hosting provider that includes faster DNS connects like DigitalOcean.com. Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).
Step 3: Content Delivery Networks
Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas. Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.
Step 4: Notes & Tips
All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!
  • Lazy load images properly: How To Lazy Load Images
  • Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
  • Use a VPS or dedicated web hosting providers
  • Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression

First Meaningful Paint Speed

Your Competitors Average First Meaningful Paint Speed Score = 0.3
  • Your FMP Speed Score = 1.2
  • Target FMP Speed Score = 0.17
Step 1: Compress ALL Files
Your site doesn't load important content faster then the top ranking sites begin by minifying all files. The following is a list of files needing compression:
Javascript:
CSS:
Images:
Step 2: Combine CSS
Consider combining non-critical CSS and utilizing JS to load them once the page has rendered by using the below code(replace the path and name of the l.href item with your actual combined css path and file name)
  • <script> var criticalCSS = function () { var l = document.createElement('link'); l.rel = 'stylesheet'; l.href = 'COMBINED_CSS_FILE/combined.css'; var h = document.getElementsByTagName('head')[0]; h.parentNode.insertBefore(l, h); }; var raf = requestAnimationFrame || mozRequestAnimationFrame || webkitRequestAnimationFrame || msRequestAnimationFrame; if (raf) raf(criticalCSS); else window.addEventListener('load', criticalCSS); </script>
Step 4: Server Upgrade
Consider getting a system with more ram, cpu processors and or add load balancing to improve speed.

Content Word Count

Your Competitors Average Content Word Count: 5462
  • Your Content Word Count =1775
  • Target Word Count = 6002
Step 1: Research & Add Longer Quality Content
Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:
  • Weak and strong parts of content
  • How they use media, bullet points and tabs to break up the content
  • Outbound and Internal linking
  • How many times they used the keyword or LSI in question if any?
  • You want to now utilize all common themes and write 10% more then the average of the top sites which is 6002 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

Readability

Your Competitors Average Readability Score: 82
  • Your Readability Score = 84
  • Target Read Score = Under 74
Step 1: Non-expert Review
Your site is harder to understand then the competitions based on the Flesch-Kincaid score. Have someone who isn't an expert in your field read it. So they can critique it by asking for clarity and information. Providing you the data that needs to be added or simplified on the page.

Web Page Authority

Your Competitors Average Page Authority = 33
  • Your PA = 30
  • Target PA = 43
Step 1: Understand Your Shares
You want to make sure your tags and data have a healthy mix of LSI [related terms] with uniqueness to every page. Don't keyword stuff and avoid using main keywords at the end of every tag. Utilize your brands name instead. Here are 2 decent sites for finding LSI terms:
Step 2: Promote
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather as many quality and relevant backlinks gradually increasing on a monthly basis after a few months as your site gets known, fans start building backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you might as well not worry about this page ranking factor because its a losing battle. Many other factors affect your score which affect your rankings but we have those covered in its own sections so make sure you handle these before moving on. The best site to check content uniqueness: