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http://www.townsquaremedia.com/

  • Keyword Researched
  • =
  • SEARCH ENGINE OPTIMIZATION MAINE

Canonical URL

Your Competitors Average Canonical URL Found = Some
  • Your Canonical = No Canonical
  • Target Canonical Status = Found
Step 1: Add Preferred Canonical URL
Simply add link <href="https://www.your_website_url_for_this_page.com" rel="canonical"/> with or without the www to the head portion of your page and you are done.

Safe Search Violation

Your Competitors SafeSearch Violations = 0
  • Your Safe Search Violations = []
  • Target Safe Search Violations = 0
Step 1: Remove offensive language
Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

First Meaningful Paint Speed

Your Competitors Average First Meaningful Paint Speed Score = 0.8
  • Your FMP Speed Score = 1.0
  • Target FMP Speed Score = 0.67
Step 1: Compress ALL Files
Your site doesn't load important content faster then the top ranking sites begin by minifying all files. The following is a list of files needing compression:
Step 2: Combine CSS
Consider combining non-critical CSS and utilizing JS to load them once the page has rendered by using the below code(replace the path and name of the l.href item with your actual combined css path and file name)
  • <script> var criticalCSS = function () { var l = document.createElement('link'); l.rel = 'stylesheet'; l.href = 'COMBINED_CSS_FILE/combined.css'; var h = document.getElementsByTagName('head')[0]; h.parentNode.insertBefore(l, h); }; var raf = requestAnimationFrame || mozRequestAnimationFrame || webkitRequestAnimationFrame || msRequestAnimationFrame; if (raf) raf(criticalCSS); else window.addEventListener('load', criticalCSS); </script>
Step 4: Server Upgrade
Consider getting a system with more ram, cpu processors and or add load balancing to improve speed.

Robots.txt

Your Competitors Robots Found In: Some
  • Your Robots = Not Found
  • Target Robots = Found
Step 1: Add A Robot.txt File
Simply open up a notepad and add the following text to it:

User-agent: *
Disallow:

Now save it under the name robots.txt and store it in the root of your file server. To better understand why using a Robots is of benefit and how to implement different flags and options checkout:
Step 2: Implement Robots in Metatags
Another option is to set the directives at the page level as explained in Googles documentation here:

https: SSL

Your Competitors Average SSL Found: 1%
  • Your SSL = No SSL
  • Target SSL = Found
Step 1: Add An SSL
There is not excuse to not serve your website visitors with a secured connection now that you can get an SSL for free via letsencrypt.org.
Step 2: Implement https:// Only Connections
Utilize HSTS or redirects within your web server, here are a few great articles that show you how to accomplish this in Nginx and Apache servers: If its not clear or you dont see your type of server send us a message via twitter @whoranksfor
Step 3: Audit SSL Implementation
Ensure your server has the proper and best SSL configurations. For a free scan visit: SSLLabs SSL Audit.

Content Word Count

Your Competitors Average Content Word Count: 1685
  • Your Content Word Count =765
  • Target Word Count = 1845
Step 1: Research & Add Longer Quality Content
Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:
  • Weak and strong parts of content
  • How they use media, bullet points and tabs to break up the content
  • Outbound and Internal linking
  • How many times they used the keyword or LSI in question if any?
  • You want to now utilize all common themes and write 10% more then the average of the top sites which is 1845 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

Browser Caching

Your Competitors Browser Caching Directive Score = 0.98
  • Your Cache Score = 0.2
  • Target Cache Score = 1.22
Step 1: Improve Your Cache Setup
Currently there are 2.787504MB wasted due to improper caching. https://web.dev/overloaded-server/ is a great resource to better understand everything regarding caching and how to optimize your server's caching setup. Review and fix the following items: