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https://www.3mediaweb.com/

  • Keyword Researched
  • =
  • WEB MARKETING MASSACHUSETTS

Content Word Count

Your Competitors Average Content Word Count: 6318
  • Your Content Word Count =779
  • Target Word Count = 6948
Step 1: Research & Add Longer Quality Content
Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:
  • Weak and strong parts of content
  • How they use media, bullet points and tabs to break up the content
  • Outbound and Internal linking
  • How many times they used the keyword or LSI in question if any?
  • You want to now utilize all common themes and write 10% more then the average of the top sites which is 6948 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

Mobile Speed Score

Your Competitors Average Mobile Speed Score = 0.43
  • Your Mobile Score = 0.43
  • Target Mobile Score = 0.47
Step 1: Responsive Design
Your website and all its content should scale for any device and resolution regardless of device. Statistics show the last 3 years more mobile visits to websites than desktops. Visit these sources to help understand how to make it work:
Step 2: DNS Speed
Not all DNS providers are the same, while they provide the same service of connection the performance is unique. Every millisecond counts when dealing with website visitors and bounce rates. Fixing your DNS speed can be a bit tricky and will take trial and error. Start by having premium DNS. Consider a service like https://www.cloudflare.com/dns/ or a decent web hosting provider that includes faster DNS connects like DigitalOcean.com. Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).
Step 3: Content Delivery Networks
Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas. Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.
Step 4: Notes & Tips
All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!
  • Lazy load images properly: How To Lazy Load Images
  • Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
  • Use a VPS or dedicated web hosting providers
  • Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression

Schema Structured Data Tags

Your Competitors Structured Data Tags Found in = 50% of the sites
  • Your Schema Tags = 0
  • Target Schema Tag Status = Found
Step 1: Implement Markup Tags
Utilize Google's Structured Data Markup Helper its free but requires you to be logged in. Google and Bing are starting to prioritize those who have structured data and you'll usually notice them at the top of the search engine results so that should be your motivation. Once you put the code on your site make sure you validate the schema tags also provided for free by Google:

Canonical URL

Your Competitors Average Canonical URL Found = ALL
  • Your Canonical = Canonical Found
  • Target Canonical Status = Found
Step 1: Add Preferred Canonical URL
Simply add link <href="https://www.your_website_url_for_this_page.com" rel="canonical"/> with or without the www to the head portion of your page and you are done.

First Meaningful Paint Speed

Your Competitors Average First Meaningful Paint Speed Score = 0.8
  • Your FMP Speed Score = 2.2
  • Target FMP Speed Score = 0.67
Step 1: Compress ALL Files
Your site doesn't load important content faster then the top ranking sites begin by minifying all files. The following is a list of files needing compression:
Images:
Step 2: Combine CSS
Consider combining non-critical CSS and utilizing JS to load them once the page has rendered by using the below code(replace the path and name of the l.href item with your actual combined css path and file name)
  • <script> var criticalCSS = function () { var l = document.createElement('link'); l.rel = 'stylesheet'; l.href = 'COMBINED_CSS_FILE/combined.css'; var h = document.getElementsByTagName('head')[0]; h.parentNode.insertBefore(l, h); }; var raf = requestAnimationFrame || mozRequestAnimationFrame || webkitRequestAnimationFrame || msRequestAnimationFrame; if (raf) raf(criticalCSS); else window.addEventListener('load', criticalCSS); </script>
Step 4: Server Upgrade
Consider getting a system with more ram, cpu processors and or add load balancing to improve speed.

Favicon

Your Competitors Favicon Are Found In = 50% of the sites
  • Your Favicon Status = NOT Found
  • Target Favicon Status = Found
Step 1: Get A Favicon
You may want to create a favicon by using your logo or create one by using a letter or whatever you desire. These are our favorite sites to do so for FREE:
Step 2: Upload Favicon to Web Server and Edit HTML
After uploading your favicon to your server you need to link it in the head portion of your html as follows:
  • <link rel="icon" type="image/png" href="/path-to-your-favicon.ico-or-image-file">

Safe Search Violation

Your Competitors SafeSearch Violations = 0
  • Your Safe Search Violations = []
  • Target Safe Search Violations = 0
Step 1: Remove offensive language
Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

Browser Caching

Your Competitors Browser Caching Directive Score = 0.835
  • Your Cache Score = 0.28
  • Target Cache Score = 1.04
Step 1: Improve Your Cache Setup
Currently there are 2.0736MB wasted due to improper caching. https://web.dev/overloaded-server/ is a great resource to better understand everything regarding caching and how to optimize your server's caching setup. Review and fix the following items: