share

http://www.iupdatewebsites.com/

  • Keyword Researched
  • =
  • WEBSITE UPDATED

Content Word Count

Your Competitors Average Content Word Count: 6785
  • Your Content Word Count =279
  • Target Word Count = 7455
Step 1: Research & Add Longer Quality Content
Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:
  • Weak and strong parts of content
  • How they use media, bullet points and tabs to break up the content
  • Outbound and Internal linking
  • How many times they used the keyword or LSI in question if any?
  • You want to now utilize all common themes and write 10% more then the average of the top sites which is 7455 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

Mobile Speed Score

Your Competitors Average Mobile Speed Score = 0.44
  • Your Mobile Score = 0.35
  • Target Mobile Score = 0.48
Step 1: Responsive Design
Your website and all its content should scale for any device and resolution regardless of device. Statistics show the last 3 years more mobile visits to websites than desktops. Visit these sources to help understand how to make it work:
Step 2: DNS Speed
Not all DNS providers are the same, while they provide the same service of connection the performance is unique. Every millisecond counts when dealing with website visitors and bounce rates. Fixing your DNS speed can be a bit tricky and will take trial and error. Start by having premium DNS. Consider a service like https://www.cloudflare.com/dns/ or a decent web hosting provider that includes faster DNS connects like DigitalOcean.com. Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).
Step 3: Content Delivery Networks
Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas. Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.
Step 4: Notes & Tips
All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!
  • Lazy load images properly: How To Lazy Load Images
  • Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
  • Use a VPS or dedicated web hosting providers
  • Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression

https: SSL

Your Competitors Average SSL Found: 1%
  • Your SSL = No SSL
  • Target SSL = Found
Step 1: Add An SSL
There is not excuse to not serve your website visitors with a secured connection now that you can get an SSL for free via letsencrypt.org.
Step 2: Implement https:// Only Connections
Utilize HSTS or redirects within your web server, here are a few great articles that show you how to accomplish this in Nginx and Apache servers: If its not clear or you dont see your type of server send us a message via twitter @whoranksfor
Step 3: Audit SSL Implementation
Ensure your server has the proper and best SSL configurations. For a free scan visit: SSLLabs SSL Audit.

Facebook Open Graph Tags

Does Your Competitors Have OG Tags: ALL
  • Your Tags =
  • Target Tags = Facebook OG Metatags Found
Step 1: Implement Open Graph
In every page that has og markup it must include 4 of the og: property types to be valid:
  • og:title
  • og:image
  • og:url
  • og:type
Step 2: View Examples of OGP
FB Open Graph details and property examples:
Step 3: Analyzed The Comps OG Tags
SITE Open Graph Markup
https://www.wix.com/blog/2019/08/how-to-update-a-website/ <meta content="article" property="og:type"/>
https://www.themeisle.com/blog/update-your-website/ <meta content="article" property="og:type"/>

Empty Image Alts

Your Competitors Avg Image Alts Missing = 0
  • Your Empty Image Alts = 17
  • Target Empty Image Alts = 0
Step 1: Fill In Every IMG Alt Tag
Every image on your page must have an image alt to tell or describe the image is, its a good idea to have your keyword in 1 alt and LSI word variations sprinkled in various alts as long as it makes sense within this tag!
  • <img alt="" src="images/logo.svg"/>
  • <img alt="" src="images/slide_02.jpg"/>
  • <img alt="" src="img/vertical_line.png"/>
  • <img alt="" src="img/vertical_line.png"/>
  • <img alt="" src="img/vertical_line.png"/>
  • <img alt="" src="images/step_img_1.jpg"/>
  • <img alt="" src="images/step_img_2.jpg"/>
  • <img alt="" src="images/step_img_3.jpg"/>
  • <img alt="" src="images/step_img_2.jpg"/>
  • <img alt="" src="img/vertical_line2.png"/>
  • <img alt="" src="img/vertical_line2.png"/>
  • <img alt="" src="images/team/testimonials_02.jpg"/>
  • <img alt="" src="img/vertical_line2.png"/>
  • <img alt="" src="img/vertical_line.png"/>
  • <img alt="" src="img/vertical_line.png"/>
  • <img alt="" src="img/vertical_line.png"/>
  • <img alt="" src="img/dark_line_short.png"/>

Safe Search Violation

Your Competitors SafeSearch Violations = 0
  • Your Safe Search Violations = []
  • Target Safe Search Violations = 0
Step 1: Remove offensive language
Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

Outbound Links (OBL)

Your Competitors Average Outbound Links = 31
  • Your OBL = 2
  • Target OBL = 3-10
Step 1: Add OBLs
Research shows there is correlation between higher ranking websites that have relevant OBL's with a higher PA than not having any outbound links. Excessive outbound linking also can hurt your SEO. Tips on adding quality outbound links:
  • Relevant websites that verify your content or is a resource or a reference.
  • Use an LSI keyword for the anchor of the OBL
  • All outside links must have higher Page Authority
  • Utilize HTML attributes like target="_blank" so that the URL opens in a new tab and your visitors dont exit your page and a browser level security measure like rel="noopener" .
Step 2: OBL Audit
Check outbound links often on a scheduled basis to ensure it doesnt become a dead or broken link because this can definitely hurt your SEO and even worst the user's experience on your website.

Favicon

Your Competitors Favicon Are Found In = 100% of the sites
  • Your Favicon Status = NOT Found
  • Target Favicon Status = Found
Step 1: Get A Favicon
You may want to create a favicon by using your logo or create one by using a letter or whatever you desire. These are our favorite sites to do so for FREE:
Step 2: Upload Favicon to Web Server and Edit HTML
After uploading your favicon to your server you need to link it in the head portion of your html as follows:
  • <link rel="icon" type="image/png" href="/path-to-your-favicon.ico-or-image-file">

Robots.txt

Your Competitors Robots Found In: Some
  • Your Robots = Not Found
  • Target Robots = Found
Step 1: Add A Robot.txt File
Simply open up a notepad and add the following text to it:

User-agent: *
Disallow:

Now save it under the name robots.txt and store it in the root of your file server. To better understand why using a Robots is of benefit and how to implement different flags and options checkout:
Step 2: Implement Robots in Metatags
Another option is to set the directives at the page level as explained in Googles documentation here:

Canonical URL

Your Competitors Average Canonical URL Found = ALL
  • Your Canonical = No Canonical
  • Target Canonical Status = Found
Step 1: Add Preferred Canonical URL
Simply add link <href="https://www.your_website_url_for_this_page.com" rel="canonical"/> with or without the www to the head portion of your page and you are done.

Web Page Authority

Your Competitors Average Page Authority = 46
  • Your PA = 8
  • Target PA = 56
Step 1: Understand Your Shares
You want to make sure your tags and data have a healthy mix of LSI [related terms] with uniqueness to every page. Don't keyword stuff and avoid using main keywords at the end of every tag. Utilize your brands name instead. Here are 2 decent sites for finding LSI terms:
Step 2: Promote
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather as many quality and relevant backlinks gradually increasing on a monthly basis after a few months as your site gets known, fans start building backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you might as well not worry about this page ranking factor because its a losing battle. Many other factors affect your score which affect your rankings but we have those covered in its own sections so make sure you handle these before moving on. The best site to check content uniqueness:

Twitter Card Tags

Does Your Competitors Have Twitter Cards Tags: Some
  • Your Tags = No Twitter Cards
  • Target Tags = Twitter Card Metadata Found
Step 1: Add Twitter Cards
Simply copy and edit our set of cards with your data and place it in the head portion of your HTML:
<meta name="twitter:card" content="summary"/>
<meta name="twitter:description" content="Twitter FIGHT (analysis) which shows your user versus another competes. Check this Twitter audit for twitter engagement, follower counts and daily post average. The BEST social media marketing tool ever!"/>
<meta name="twitter:title" content="Twitter FIGHT - twitter analysis for tweet engagement & follower count comparison"/>
<meta name="twitter:image" content="https://whoranksfor.com/static/img/How-to-use-twitter.png"/>
<meta name="twitter:site" content="WhoRanksFor.com"/>
<meta name="twitter:creator" content="@WhoRanksFor"/>
Step 2: Validate Twitter Cards
Twitter has a great free tool:
Step 3: Analyzed The Comps Twitter Tags
SITE Twitter Card Markup
https://www.wix.com/blog/2019/08/how-to-update-a-website/ None
https://www.themeisle.com/blog/update-your-website/ <meta content="summary_large_image" name="twitter:card"/>

Browser Caching

Your Competitors Browser Caching Directive Score = 0.265
  • Your Cache Score = 0
  • Target Cache Score = 0.33
Step 1: Improve Your Cache Setup
Currently there are 28.437552MB wasted due to improper caching. https://web.dev/overloaded-server/ is a great resource to better understand everything regarding caching and how to optimize your server's caching setup. Review and fix the following items: